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    • « Fire The Marketing Department! | Home | Getting It Right The First Time »

    The Secrets Of What Makes People Buy

    The decision to buy is always emotional. The reasons for buying, however must always be logical. Psychologically, we make the decision to buy on an emotional level, then we justify it with logical reasons.

    That’s why effective marketing puts the benefits first (to ping the emotional triggers)
    and the features last.

    Putting the features last gives them the justifiable, totally logical reasons to act on the pinged emotional chords.
     

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    By Walter |

    Topics: Client Top Secret, Inside The Mind |


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