« The Secrets Of What Makes People Buy | Home | Corey Rudl On Bad Design »
Getting It Right The First Time
Another pithy quote from one of the captains of direct response marketing:
“Web copy needs its own unique approach in order to be as successful as possible. Customers have become more sophisticated and much more skeptical when it comes to advertising, especially on the ‘net.
So it’s essential that you get things right the first time . . . or you’ll lose your chance of making that sale forever.”
Bob Serling
By Walter |
Topics: Client Top Secret, Here's Your Sign |