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The Two Functions Of A Company
Many of the companies I talk to think they’re in the business of selling whatever widget they have to sell. And getting them to change their mind is like turning a cruise ship — you can’t just change course on the spot, because a ship can traverse several miles between the time the order is given to change course and the maneuver is actually finished.
But nobody puts it into perspective like Peter Drucker:
“Because it’s purpose is to create a customer, a business has two and only two functions: Marketing and innovation.
Marketing and innovation produce results. All the rest are costs.”
Can I get an amen, brothers and sisters?
By Walter |
Topics: Client Top Secret, Here's Your Sign |