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The Ten Dumbest Marketing Mishaps - #07
Mishap 7: Failing To Make Doing Business with Your Company EASY, Appealing, Desirable and Even Fun
It surprises me that so many companies never put themselves in their customers’ and prospects’ position. Why would they make doing business with them so hard?
If someone calls your company and a customer service rep is their first contact, can that rep make a compelling response to the requests?
When people come into your store, how well versed are your sales clerks? How much time have you spent in preparing dialogues, phrases, questions, and advice for your people to ask or offer to customers?
How willing are you or your people to answer questions and render truly informative advice, even if it does not directly or immediately benefit you?
How easy is it to find things in your store? How easy is it to use your website’s order form?
How conscientiously do you follow up on sales requests, orders and inquiries?
How well do you keep customers informed on the progress of their order?
How much do you take your customers, prospects, and business for granted?
By merely stepping outside your office and walking up to your business wearing the hypothetical shoes of a prospect, you should see a lot of flaws in your operation. Once they are remedied, you can dramatically improve your current and repeat business potential.
By making it inviting, easy, informative, non-threatening, educational and inspiring fun to do business with you, you’ll loft your company above your competition.
Remember:
- You cannot service too much
- You cannot educate enough
- You cannot inform too much
- You cannot offer too much follow-up and follow-through
- You cannot make ordering too easy
- You cannot make calling or coming into your business too desirable.
By Walter |
Topics: Client Top Secret, Marketing Mishaps |
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