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Hackneyed Phrases You Want To Throw Away . . . Forever!
Have you ever noticed that when people say “Needless to say” that, even though they’ve established that there’s no need to tell you, and they’ve told you there’s no need to tell you, which means they recognize there’s no need to tell you — they go ahead and tell you anyway?!
So don’t be pedestrian in your communications. Drop the phrase from your sales copy . . . from your verbology. . . from your life.
Believe me, everyone else will appreciate it. And make the world a better place and pass it on when you hear and read other people say it.
If there’s no need to say it — then don’t say it!
By Walter |
Topics: Client Top Secret, Here's Your Sign, Pet Peeves |