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What’s Wrong With Podcasting? Here’s Your Sign
For the record, I hate podcasts.
Video, audio — doesn’t matter.
Not all of them, just the bad ones. Which . . . seems to be most. Too many are god-awful (and I’m listening to one now) and I think I’ve identified what the problem is:
The point of entry is too low.
Sure podcasting is inexpensive and now everyone can have their own radio show. But just because everyone can, doesn’t mean everyone should have their own show, simply because they’re not equipped to conduct a professional event.
But here’s another downside — the talent/skill barrier to entry is too low, as well. Podcasters don’t have to train their voices, they don’t have to learn how to select or create an interesting topic, and most importantly, they don’t have to know how to conduct interviews in a professional and interesting way.
Take this guy I’m listening to now, we’re 10 minutes into this MP3 disaster and he’s still introducing his guests. There’s only two of them . . . and he’s so gobsmacked at their (alleged) reputations his voice is squeaking to the point of breaking and he’s practically wetting himself like a too-excited puppy.
So, looks like what we need here are some sure signs that someone’s not ready for podcasting:
THERE’S YOUR SIGN
- If you’ve said “Umm . . .” for the 15th time … and you haven’t finished introducing your guest — there’s your sign.
- If you’re not sure what to say next and everyone is painfully aware you don’t, and there’s still 29 minutes to go — there’s your sign.
- If you’re continously laughing uncomfortably — there’s your sign.
- If you’ve got 3 minutes of worthwhile content and you’re stretching it over 20-60 minutes. Arrgghh!
There’s your sign.
Next up — Part 2 on how to create podcasts worth paying for and worth listening to.
By Walter |
Topics: Client Top Secret, Here's Your Sign, Pet Peeves, Pro Analysis |