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Client Exacts His Revenge
This has to be the most creative use of the urge to get someone back.
In this case, a client who I had been hammering on to make his passive voice active took his frustration and did something creative with it.
Really. Damn. Creative.
Just click on the ad image below to read it in its entire glory. It’s a hoot and worth it.
Now I’m going to tell one on myself.
At first, I didn’t get it was a joke. We’re on the phone for the weekly status call and he says he just emailed me an ad for something to help with his passive voice problem.
And he wanted my opinion before he bought it.
When I opened it, it wasn’t a half-bad ad. But I couldn’t believe there was a product out there for this.
Right about the time I started building up steam for a full-bore rant on the ridiculousness of an entire 48 DVD set . . . my eyes jumped to three places.
1. The name of the company “WT Enterprises, LLC.” Hey, those are my initials.
2. The line about ‘everything you need on 1 DVD and the other 47 were just for added perceived value.’ That can’t be right, I’m thinking.
3. The ‘adding to the shipping cost’ line. WTF? They can’t be serious, can they?
This happened in nanoseconds and took far longer to write.
I suddenly realized I’d been had. Big Time.
His laughing at me didn’t help.
But I had to give him props for creativity. And I’ve been a nice guy to not reveal his ID to spare him the embarrassment of the passive voice problem. On the other hand, he should be acknowledged for his creativity and some good direct response ad copy.
Guess he’ll just have to settle for an ROI No-Prize award.
But payback is a bitch and as Kahn said in The Wrath Of Kahn: “Revenge is a dish best served cold. And it’s very cold in space, Kirrrrk.”
By Walter |
Topics: Client Top Secret, Here's Your Sign, Lessons Learned, ROI No-Prize, Schadenfreude |
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