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Who’s Laughing Now?
“Don’t mind the laughing. They always laugh in the beginning.” said Rupert Murdoch to the slightly nervous Roger Ailes on the eve of the launch of Fox News.
While the other mainstream media giants (the dinosaur media) cackled and placed bets on how quickly it would go the way of Arena Football, the folks at Fox News put their heads down and in a scant 10 years created a ratings giant that soundly trounces their competitors every night of the week.
What to know how to do the same?
What new product or service or marketing initiative have you considered launching, but let the fear of failing or ridicule keep you from taking action?
Want to know what they’re going to say about you? Psst . . . lean in a bit closer and I’ll reveal the secret. Yeah, a bit closer though . . . I don’t want to blab it to everyone.
Ready? Ok . . . here it is . . . the secret of what they’re going to say about you is . . . WHATEVER THE HELL THEY WANT TO!
Yep, that’s right. Worse, you won’t be able to control what they say, so you may as well relax.
Feel better? No? Ok then, here’s the good news — while you can’t control what they will say, you have absolute control over what you do with it and how to turn it to your advantage.
That, and instant karma will see you through.
Pass it on.
By Walter |
Topics: Client Top Secret, Lessons Learned |