« What Are You **Actually** Selling? | Home | USP’s For Those Who Seek Bacon »
Direct Response’s Perpetual Money Machine
How’s your business doing? Making the sales you want? Are your responses where you hoped they would be? Is your sales process a perpetual money machine pumping the fungoelas into your pocket, or is it more like pouring sand down a rathole?
If it’s the latter then you are obviously not applying the principles of direct response marketing. Let’s take a look at the numbers that prove its effectiveness.
John Greco, (president & CEO of the Direct Marketing Association) recently said that “Businesses and nonprofits this year are forecasted to spend $166.5 billion on direct marketing, up 6 percent over last year. As a result, direct marketing-driven sales will reach $1.939 trillion dollars this year, a 7.4 percent increase over 2005.”
Sal-ute!
I write for a $1.9 trillion dollar industry.
Man, I love what I do and I love being a part of those kind of numbers.
And you . . . depending on whether you’re getting huge fungeloas in your pockets or empty ratholes — you’e either jumping up and saying “Yes!” or you’re picking up the phone to give your ad agency what-for.
By Walter |
Topics: Client Top Secret, It's A Good Thing |