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  • « Because Subscribers Spend More | Home | Grave Matters »

    Polar-ity: More Marketing Of Imaginary Causes

    Did you know that polar bears are an endangered species? Me, neither. And yet I’m watching another begging commercial pleading with viewers to “save the endangered polar bears.” Asking us to “reach deep in the their pockets and save the endangered polar bears from extinction.”

    In horrid fascination, The Redhead and I watch the pitch play out.  “Huh,” I said. “Didn’t know they were in danger.” And then made a remark about environmental lobbies spending millions on glossy commercials, dollars that could be better spent (allegedly) protecting the very species that is (allegedly) endangered.

    I wasn’t the only one broadsided by this claim. When I next went to the Batcave, there was the weekly email from JunkScience.com and guess what was this week’s topic? Yep, the questionable evidence that polar bears are endangered.

    Guess since the folks are wising up to the facts (or lack of them) about global warming, then they (the lobbyists) need a new nutball cause celebre.

    This part of the report is really important, so if you choose not the read the entire article then the gist of it is here (the emphasis is mine): 

    “Before we get to the dominant issue of the press conference, however, let’s first answer the key questions raised by the proposal. Are polar bears endangered? What would the proposal accomplish, given that we already protect polar bears under several laws and treaties?

    There are no data indicating a downward trend in U.S. or global polar bear populations – that’s according to the FWS’ own fact sheet for the proposal.”

    Source: FOXNews.com - Polar Bear Meltdown?

    I wrote about my fondness for the straight facts about JunkScience back here. Read it if you dare.

    also, this is a good time to pick up Michael Crichton’s book “State Of Fear” and never again get suckered into rallying to a nonexistent cause. It’s an intriguing mixture of fiction based on nonfiction. In this case, it’s fiction based on nonfiction which is used to created deliberate fictions that the public is supposed to adopt as nonfiction — i.e., science and fact.

    Did you follow that?

    If you do nothing else, just read the Appendix in the back of Crichton’s book. Not only will you be a wiser person, but the next time someone throws about the phrase “global warming” you’ll be smart enough to ask two simple questions:

    1. “Who funded the research?”
    2. “And what do you mean when you use that phrase ‘global warming’?” “Do you mean the natural warming trend that has been going on for thousands of years that predates the Industrial Revolution, or do you mean the (unsubstantiated) claim that man is the cause of the warming?”

    If it’s the latter, then ask question #1 again. Rinse and repeat until you get a satisfactory answer or the other person’s head explodes.

    Yes, it is an rather inconvenient truth, isn’t it Mr.Gore?

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Marketing Mishaps, Pet Peeves |


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