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    • « Break Your Best Practices Addiction | Home | Burger King: Having It Their Way . . . »

    What Do Your Visitors REALLY Want?

    According to a study by Forrester Research, the top 3 things visitors look for in websites are:

    1. High-quality information - content is the biggest influence on a visitor’s decision to return to a website.

    2. Ease of use - the site architecture should be simple and intuitive.

    3. Quick to download - users don’t tolerate lag time. They get frustrated if they have to wait more than a
    second for a page to download, and abandon it after 5 seconds.

    So . . . how are you doing with all of that? All three? Two out of three? One in three?

    Source: Internet Marketing Report, 11.15.06, p. 7.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Client Top Secret, Pro Analysis |


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