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Again and again and again . . .
Do you know why people go to fast-food restaurants? Do you? Then give Burger King a call because by this point, I think they would like to buy a clue, Pat.
Most of you probably don’t know that Burger King has been going through Madison Avenue ad agencies like an allergy sufferer through tissues. Courting them through one door and kicking them to the curb when predictably, their multi-million dollar campaigns fail.
The incompetent BK management staff has lost sight of why people go to a fast food joint and are now casting about for anything that will stick to the walls. So far nothing has and that’s why they’ve churned through all the Madison Avenue agencies and now they’re having to recycle back through those same agencies they treated badly during prior attempts.
Can you say, ‘eat crow?’ I knew that you could.
And because BK management no longer remembers why people walk through their doors, the glitzy, gimmicky agencies that drop to their knees when they see a budget over six figures, subsequently have nothing to guide them.
Serves them right. All of them.
But seriously, BK using Madison Ave “identity marketing” agencies? Well that certainly explains the re-introduction of the Burger King icon — which was never that big of deal back in the ’70’s. It was simply a me-to answer to Ronald McDonald.
Only “brand identity” hacks would think of a ’whopper’ like bringing back a lukewarm icon in a desperate attempt to recapture some baby boomer appeal.
But . . . ehhhht! None of that has anything to do with why people go to BK. No, that’s not what the survey said, Richard.
So no matter how many giant, scary chickens fading gangsta rappers and revamping of the has-been icon BK throws at us — they’re lost and they’ve forgotten why people go to fast food restaurants.
People go to fast food restaurants because they want hot, cheap, and fast food. That’s all. If they want a nice meal, they go to a nice restaurant.
I used to think McDonald’s understood this, though lately with the “I’m Lovin’ it” and all the multiculturalism BS — I haven’t heard them bang the drum of why people go to them instead of the nice restaurant up the street.
Because what all their customers want is (everyone say it with me now) hot, cheap, fast food.
Now you . . . yes, you. When was the last time you reminded yourselves and your target markets why they really come to you?
Hmmm? Don’t you think it’s time?
. . .
What? You’re still sitting there? No, this post is over, get going! Get out there and remind them. Now! Time’s awastin’ and so is your money.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Client Top Secret, Marketing Mishaps, Pet Peeves, Pro Analysis |
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Comments
January 15th, 2007 at 3:37 pm
LOL my friend.