« ROI Reports - Dreaded Malaysian Monkey Trap Claims Another Victim | Home | The ROI Of It - Value, Not Cost »
Over on the Yahoo LinkedIn Bloggers group, Robyn asked a good question that I often get from new clients. So I’m posting her question and my response here so that more people can benefit from the exchange.
“If a client asks you how to measure the ROI of your blogging/social networking campaign, what do you say? I’m asking specifically for a request for measurables.” –Robyn
My Response:
“I’ll add what I’ve learned about fielding this request into the many good suggestions you received, Robyn.
The measurables your clients want are the same ones every client wants. The first indicator of ROI is an increase in sales and/or responses — depending one whether you’re doing a lead-gen campaign or straight direct sales.
Because we all so like to “see the numbers,” something I’ve added to my blogs and to client blogs is the site statistics package at MyBlogLog.com. They’re going to become big Real Soon Now because Yahoo just purchased them.
MyBlogLog will show you who has been reading your client’s blog using a decently powerful statistics program that tracks the blog’s incoming and outgoing traffic.
I switched over to MyBlogLog when Performancing (another great tracking and stats program for blogs) went belly-up.
FeedBurner, which tracks feed subscriptions and traffic now offers a site stats package as well. Currently, I’m finding their stats program non-intuitive, but I’m only hoping they will improve over time. But for now, MyBlogLog is my Tool Of Choice.
If you go with MyBlogLog for your client, take a few moments and set up a profile for them. You’ll be surprised at how quickly people will be looking for more information about your client.
And just for the record, I’m not affiliated with them in any way. Just happy I found one of the few stats tracking packages for blogs that’s going to stay solvent.
I would further add that if you go with MyBlogLog that you set up your profile so you can connect with other readers of your (or your client’s) blog.
Here’s my profile. Feel free to come on in and join my community. The water’s fine.
Here is the news item about the purchase. And if you ever had any doubts about the power of blogging and its significance to search engine placement, here’s a way to prove it to yourself and put those doubts to rest (and you know me — I’m all about the proof):
1. Google “mybloglog, yahoo” (without the quote marks).
2. Look at your search results. Approximately the first 3 pages are blog posts from many different blogs! I had to go to the middle of page 3 to get a recognized news source for the company’s purchase.
That’s why you, Mr. Company Stakeholder should have a blog for your business.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Client Top Secret, From The Trenches, It's A Good Thing |
To Read More Like This, See . . .
- How Blogger Prevents You From Getting More Traffic
- Don’t Blog? Don’t Exist.
- Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
- Marketing Rebranding Mishap Gone Horribly Wrong
- Steering Him Out Of A Marketing Mishap Skid
- Your Front Page — Magazine Or Novel? Improves Sales Or Flattens Them?
- Lance Armstrong Explains It All To You
- Rosetta Stone’s Hot Chicks Bridge Language Gap
- Best Practices - iCAP’s Release Meter FINALLY Does The Right Thing
- Phony Soldiers’ Marketing Strategy Mishaps - Seattle Style!
- More Halloween Horror! Warmongering Republicans Rise!
- Halloween Horror! Democrat Undead Come To Life!
- Democrats Own Worst Enemy - Another Fine Marketing Mishap, Stanley
- Did This Copywriter Use "Unnecessary Force"?
- MoveOn.org Continues Marketing Mishaps - Cracks Down On Critics
- Relaunching Your Product - My Quickie Marketing Strategy Guide
- Marketing Accountability - 2008’s Lucy Will Have Some ‘Splaining To Do
- John Stossel Guest Posts! Exposes Gore’s Marketing Through Intimidation
- Bill Clinton Adopts My Marketing Approach To Global Warming
- Climate Life Preserver Tossed To Kids - Selling Fear Vs Facts
- How To Trick Your Mind Into Writing & Finishing That Book!
- BBC Busts Gore On Lopsided Film — See The Report!
- UK Kiboshes Selling Gore "Brainwashing" Film To Kids
- Contact Me
- Pain Or Pleasure - Which Advertising Makes The Most Money?
- Has Quantum Mechanics Revealed The Soul?*
- Copywriter Whacked By Law Of Unintended Consequences!
- Selling The Reverend’s Ideological Pinata
- Top 10 Things I Learned From Bill O’Reilly
- ROI Copywriting Gets New Look — Thanks Dad!
- Diamonds Are A Scientist’s Best Friend*
- Marketing Mishaps: MoveOn’s Bank Caught International Puppeteering
- MoveOn.org Is Doing Their Job — Marketing To Their Base
- Global Warming Hypocrisy - Seattle Style
- Green Marketing Facts Mow Down The Hype . . .
- Practical Applications Of Quantum Science*
- Correct Ways To Market Your Cause: Darryl Hannah Vs Al Gore, Et Al.
- Marketing Fanaticism - Why MoveOn.org Won’t Move On
- Marketing With Bad Sales Pitches
- Marketing Of Troop Withdrawal — The Cold, Hard Facts
- Feeding What We Oppose*
- More Marketing Of Intolerance - The Hypocrisy
- Global Warming Czar Caught On Tape Dumping 55,000 lbs. CO2
- Marketing Intolerance From The Party Of Tolerance
- Marketing Mr. Amazing’s Magic Rocks -
- Watching Relativity Fly*
- How To Create Instant Articles In Minutes And Get Rated An Expert
- Did Your Boss Just Burn Your House Down?
- No Thanks To You - More Copywriting & Advertising Screw-Ups
- How Do You Market Quantum Physics To Peasants And Goatherders?*
- Washington Post, Other Newspapers Afraid To Run Cartoon Mocking Radical Islam
- Outrage - Marketing To What Lies Beneath
- Advertising Tool’s Twilight
- The 2,490 Year Decision
- Reversing The Law Of Cause And Effect Before It’s Too Late*
- Global Panic Marketing Heating Up
- Masticating Political Darlings By Marketing Them - Believer Beware
- The Lie About Global Warming Is A Big, Fat Lie - Marketing When Facts Are MIA
- Advertising Going Nuclear On The Greens!
- What’s Luck Got To Do With It? Everything And Nothing*
- Marketing Backfires - Congress Probes Carbon Offsets Industry
- Climate Alarmists’ Media Cakewalk - Marketing The Free Pass
- Dish Network Thinks "Money Is For Nothin’ . . .’
- Dalai Lama’s Reese’s Peanut Butter Moment*
- I Want To Help Save Al Gore . . .
- Mindjet’s Public Relations Damage Control Machine Revs Up
- Mindjet Disses Promoter & Drops The Ball On One Of It’s Own
- John Stossel & Walter Terry Tackle Unhinged Learjet Liberal RFK Jr.
- How Saddam Hussein Can Make You A Better Entrepreneur*
- Passing Poverty Mindset To Next Generation*
- McFarlin Strikes Back While HP Runs Silent, Runs Deep
- Want To Sell More? Talk to Broca*
- Let’s Make A Deal! Selling Global Warming’s Trillion Dollar Giveaway
- More On HP’s Customer Failure Department — The Update
- HP Screws Loyal Customer - The Marketing Of Customer Failure
- Walter’s Magic Pen Relieves Bored Marketing And Sales Pros
- Got Enough Brains To Turn The TV Off?*
- How Barbie Outsmarted Conservatives, Feminists & PC’ers*
- Why You May Not Be Making As Much Money As You Think You Should
- Marketing & Advertising Endangered Species: Straight White Males
- Pearls Of Wisdom From The Unlikeliest Places*
- Magazine’s Advertising & Marketing Worst Practices Doom It Before Launch
- Marketing Victimization: Special Interests Lash Out At Schwarzenegger
- If Ethanol’s The Solution . . . What Are They Really Selling You?
- Is "Second Life" Marketing A Trip To Nowheresville?
- Marketing Ancient Wisdom’s Next Generation*
- Do You Have The Most Dangerous Job in Business?
- Guerilla Marketing Strategies For ‘Secret’ Angel Dare
- Shocking New Tagline?
- Hotel Short-Sheeting — The Marketing Solution
- Walter’s Quantum Physics: It’s All About Me, Me, Me, Isn’t It?*
- Raving Fan “Shoots” His Mouth Off . . .
- More Worst Practices, More Hotels Getting Away With It
- No Sheet . . . How Hotels Get Away With Ripping You Off
- Ripped-Off Author Takes A Swing At Me
- The Big Unfinished Business*
- Divorce Ad Is Great Marketing Psychology
- Advertising Age - Traffic Plummets at Struggling Bud.TV
- How To Avoid Being Brainwashed By The Birkenstocks
- Marketing The Divorce Attorney Wives Hate
- Frontier Science Experiment Changes The Past*
- ‘The Secret’ Wars Smackdown
- Visual Strategy For Both Lives — The ROI
- Marketing False Claims About ‘Lawsuit Abuse’
- Walter’s Anti Social Media - What’s The ROI, Kenneth?*
- Mindjet Strikes Back - It Ain’t Over ‘Til She Says It’s Over!
- Is The Quantum Field Star War’s "The Force"?*
- Collapse Of Responsible Affiliate Marketing
- Marketing The Global Warming Monologue
- Inner SchoolMarm Writing - ROI Examined
- Reality Suck? Shift To A New Timeline*
- Marketing The REAL "Secret" - Lifting The Face Off
- More Landscaper Marketing Follow-Up — The ROI Of Language
- Badder Than Spider-Man 3’s Venom?
- So, Which Superhero Are You?
- HF* - Is He Blaming The Wrong People?
- Survey Says, "Half of Americans Have Little Use for Internet and Cell Phones"
- Leper! Leper!! Copywriter’s Goof Shames Him Into Hiding
- When Marketing Plans Muzzle Product Evangelists
- HF* - Quantum Physicist Puts The Hurt On Naysayer
- ‘Who Else Wants’ To Strangle Hackneyed Writers?
- Beware: Testosterone Marketing At Work
- Marketing A "Happy Period" - The Smackdown
- Marketing The “New Copywriting” Conspiracy
- HF* - Dodgeball In A Quantum World
- Happy Periods/Unhappy Women — Marketing Feminine Products
- "Did You Pass Third Grade With That Mouth?"
- Landscaper Marketing Needs Pruning And Fertilizer
- Heisenberg Fridays* - Vegan Hypocrisy: The New Edible Chauvinism
- ROI Of Targeting Your Blog To Niche Markets
- Bland Sales Copy - The ROI Of Tapioca Content
- NASA Lifts Off With New Blogging Tool
- Why Blogging Is The New Copywriting
- Heisenberg Fridays* - Why Baby Chicks Are Smarter Than You!
- How To Be More Than A Marketing One-Trick Pony
- Right Bait? Right Fish? More Marketing ROI Secrets
- Fishing With The Right Bait - Secrets Of Marketing ROI
- Heisenberg Fridays - The Secret Of Baby Chicks Revealed!
- Marketing Salesmanship Zen
- Odd That It’s Odd . . .
- More Indoctrination Marketing Exposed! At Indoctrinate U
- “Get ‘Em While They’re Young!” Marketing Your Child’s Brainwashing (1969-2007)
- The Brains Behind The KISS Marketing Machine
- Marketing Give Me A Mc-Break Today
- Does The ROI Of Compound User Annoyance Matter?
- Small Businesses - What They Need Most, But Appreciate Least
- Professional Practices’ Worst Practices - ROI Of Failure
- Majority Online Businesses Lose Money Big-Time
- Be More Effective - Strike These Words From Your Vocabulary
- Marketing "Lost" — Adrift In A Sea Of Open Loops
- Global Warming’s Stunning Admission - The ROI Of Marketing Backfires
- 8 Free Things Every Site Should Be Doing
- More Ultimate Marketing Worst Practices: Al Gore’s Inconvenient Electric Bill
- ROI Of Market Stumble - Cellphone Users Have ‘Function Fatigue’ Says USATODAY.com
- Pro Bono Or Pro Bonehead? Or . . .
- Red Fish . . . Blue Fish — Marketing Reinvention ROI
- Fast Food Doth Protest Too Much
- There Is Such A Thing As A Free Lunch
- It’s 1984 In Cuba. Do You Know Where Your Privacy Is?
- Good Ad, Bad Ad — How Do You Know?
- Like A Gasping Fish On a Dry Dock . . .
- The $200M Flush - Part 2
- How to Flush $200M Down The Toilet — Ultimate Worst Practices
- The ROI Of Whole Hog Marketing Fun
- Can You Hear THIS Now? More Marketing Worst Practices
- How He Measured His Marketing’s ROI
- Everything I Know About Branding, I Learned From Superman
- More Personal = More Profits
- More Proof Why Copy Is King
- Top 10 Usability Film Bloopers
- Tony Bennett’s Masterstroke Promo
- Advertising Whitewash Of Modern Tom Sawyers
- The ROI Of It - Value, Not Cost
- 24 Redux - Copywriter/Agent-For-Hire Returns
- American Idol - Accountable!
- What Do Your Visitors REALLY Want?
- Break Your Best Practices Addiction
- Bird Flu Marketing — The Dark Side
- Polar-ity: More Marketing Of Imaginary Causes
- Because Subscribers Spend More
- Yet Even More Client Love
- Walter’s Rule #05 - Part 2
- Walter’s Rule #05 - Never Hide The Pain
- It’s The Words, Stupid!
- The Two Functions Of A Company
- Corey Rudl On Bad Design
- Getting It Right The First Time
- Raving Fans
- Political Darlings’ Marketing Mastication — The Follow-Up
Comments
