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More Personal = More Profits
Personalization.
One of the most effective ways to boost revenues and increases responses is to be sure and personalize your communications when you reach out and (electronically) touch your customers. If you’re a client, you’ve heard this mantra over and over again as I plumbed your
database looking for data to personalize your marketing messages to customers.If you’re not a client then this may be the first time you’ve heard this, so listen up — I’m about to turbo-boost your revenues and responses.
Email campaigns are the best place to make this happen, because if you’re sending an email about your e-newsletter or as part of an email campaign — then take a few extra moments and use your database to personalize the subject line and body copy.
I mean, if you’re emailing a group of people then you already have this information, right? If you don’t, then maybe stop for a moment and consider if you should be emailing them. Did they or did they not opt-in?
I’ve known several companies that got blacklisted (and it takes a devilishly-long time to get un-blacklisted) because they thought that when they launched their e-newsletter, every person who ever emailed them was fair game for an e-newsletter.
So they opened their Outlook Contacts and blasted it it everyone. No problem, right?
Ehhht. Wrongo in the Congo. They have to opt-in. Anything else is spam, regardless of your intentions. That’s the law.
How do you put your 5-10,000 member list on the personalized greased-rail express to more sales? I use IMC’s Mailloop application and have for many years recommended my clients use it.
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Personalizing marketing messages to your customers is easy with the right tools.
By Walter |
Topics: Client Top Secret, From The Trenches, Pro Analysis |