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. . . it flopped. 
She warned them. I warned them.
We really did.
But what did they think was going to happen? When a colleague went on maternity leave, and because we help each other, I stepped in and finish up the last phases of one of her client’s projects. They just finished a huge marketing push and reaped a lot of money and a whole bunch of new subscribers.
Sounds like heaven, right? And it should have been — with the right mindset.
But because they were small company, the sudden influx of cash and subscribers resulted in a lot extra work and the small staff was overwhelmed. So what did they do? They quit doing everything that brought them increased sales and responses.
That pretty much meets my definition of “worst practices.”
Now, why didn’t they do the logical thing and just simply (at least temporarily) hire more staff, get some temps in there to do the grunt work?
If you’ve read this blog for any period of time then you know I asked those questions.
I never got a satisfactory answer.
Consequently they paid the price for their in-actions. They’re 6 months on, and with no new marketing messages going out, they’ve experienced the consequent freefall in website traffic, a significant drop in response, and since those two were MIA, then it comes as no surprise that sales have fallen dramatically.
I’d call that a cascading series of worst practices.
And now they want to hire me to revitalize the lifeblood (sales) of their company, but I’m totally booked. That was such a boneheaded maneuver on their part and they willfully went against the advice of two marketing experts — people they hired for their expertise.
Nothing qualifies for a Darwin Award like paying people good money to give you expertise and then soundly, studiously ignore them.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Client Top Secret, Marketing Mishaps, Pro Analysis |
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