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Sometimes I think I want Al Gore’s job, to say nothing of his accomplishments. As “the inventor of the Internet” 
and the inspiration behind the book and film “Love Story,” I gotta say the man has certainly impacted his culture.
Sal-ute!
Hmmm . . . wonder if I can spin the real facts into being the Inventor of Copywriting, or the Father of Direct Marketing?
Vis-e-vie today’s article from the no-spin reporters at JunkScience.com — isn’t it too bad your business can’t cover up poor marketing by buying “advertising credits” the equivalent of Gore’s “carbon offsets”?
In the real business world, if it sucks, then it sucks and you need to change it. Period. There’s no equalizing the balance and covering over the problem by buying your way out of it with “offsets.”
Hmmm . . . advertsing worst practices offsets. I sense a product idea coming on. Maybe Nissan would buy a couple, or a whole bushel, after that $200M fiasco. Click here for Part two.
Read on for the facts behind Gore’s green hype:
In the wake of the movie winning an Oscar last month, the Tennessee Center for Policy Research reported that Gore’s Nashville mansion consumed more than 20 times the electricity than the national average [my comments: see the proof here]. Last August, the Gore mansion burned more than twice the electricity in a single month as the average American family uses in an entire year. Gore’s heated pool house alone uses more than $500 in electricity every month.
These latest revelations are reason enough to rent the movie just to see Gore standing before an enormous bar-graph comparison of individual carbon emissions by nationality while sanctimoniously tut-tutting about how the average American’s energy use is greedily off the charts.
A Gore spokesman tried to deflect the charges of “do as I say, not as I do” by stating that the Gores “purchase offsets for their carbon emissions to bring their carbon footprint down to zero.” Gore himself has been very public about this approach to carbon neutrality, but not only is this claim not exactly true, it’s quite meaningless in terms of global warming.
First, Al Gore doesn’t purchase carbon offsets out of his own pocket and the actual economic cost, if any, to him is unknown.
The actual offset purchaser is a London-based investment firm, Generation Investment Management (GIM), that Al Gore co-founded with former Goldman Sachs executive David Blood and others in 2004.
Source: FOXNews.com - Al Gore’s Inconvenient Electric Bill
What do you think? If someone puts themselves up as the leader of any movement, isn’t it reasonable to expect them to exemplify the characteristics of that movement? Adn what about Gore suffering no financial impact of the major shifts in his lifestyle he wants the rest of us folks to apply?
And is he making money from your purchased “carbon offsets?”
Stay tuned because I’m tellin’ ya — this guy is bucking for a major FFFOF award!
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Marketing Mishaps, Pet Peeves, Pro Analysis |
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