« Does The ROI Of Compound User Annoyance Matter? | Home | The Brains Behind The KISS Marketing Machine »
Marketing Give Me A Mc-Break Today
McDonald’s would like the break they say you deserve . . . today. What is the ROI of changing a made-up word that most everyone uses negatively?
Significant enough that McDonald’s Worldwide is tackling it head-on. McDonald’s has set about not only changing how you think about the word ‘McJob‘, but also to rewrite the dictionary.
What? You didn’t know that “McJob” had made its way into dictionaries as fast as their food through your system? Then check out the links because, dedicated researcher that I am, I’ve uncovered it all for you.
McDonald’s UK launched a campaign to have the dictionary definition of a McJob changed. They’ll roll out the anti-spin campaign overseas like an off-Broadway show and then wrap the fine-tuned model into the Stateside campaign.
But this has been on McD’s radar for the past four years because CNN reported on this in 2003. Why were they so slow to react?
It was the Federline Superbowl commercial, and as usual I was ahead of the curve and already blogged about it.
Click the link where I also revealed a shocking, yet little-known truth about “McJobs”. Read it here so you can be in-the-know the next time someone sneers when they say the word.
Plus, the video is always fun to watch.
By Walter |
Topics: It's A Good Thing, Pro Analysis |