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    • « More Indoctrination Marketing Exposed! At Indoctrinate U | Home | Marketing Salesmanship Zen »

    Odd That It’s Odd . . .

    Avoid being odd -- get even results with ROI Copywriting

    The price is right, but only if it’s odd. Isn’t it interesting that in test after test, prices with odd numbers consistently out-pull those with even numbers? Ever notice that?

    $27 out-pulls $24 or even $28. $97 out-pulls $92, $94 and $98.

    Ever wonder why? I have and while I have the results of testing across many different industries that prove it, I’ve often wondered if anyone has ever officially studied it.

    Do you know of any official studies that support what in the field testing has proved?

    Post it in the comments and let us know!

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Client Top Secret, From The Trenches, Pro Analysis |


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