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How To Be More Than A Marketing One-Trick Pony
In the age of email marketing, is direct mail dead? Never. Vertis Communications of Baltimore, released their survey and revealed that 85 percent of women ages 25 to 44 prefer getting traditional direct-mail sales letters to e-mail ads.
Surprised? You shouldn’t be. Other interesting tidbits the survey uncovered were:
- The number of women who read email ads stayed nearly static in 2006 and 2005.
- Seventy-two percent of adults surveyed said they have replied to direct mail with a “buy one, get one free” offer in 2006
- An additional 63 percent said they have responded to direct mail that offered a percentage discount, up from 54 percent in 2005.
So what’s the moral of the story? Simple. Never depend on only one venue to get your sales message out. A good marketing plan incorporates a variety of approaches to appeal to different types of potential customers.
More mediums = more sales.
Got it? Good! Now go do something with your new-found knowledge.
By Walter |
Topics: Client Top Secret, Pro Analysis |