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Let’s face it, the wimpy, corporate drone-speak content on your static website isn’t doing the trick, is it? And your 
blog isn’t doing much better because in the process of trying not to offend anyone, you interest no one.
So “gather ’round, ‘chillen” and let Chef Copy enlighten you with a secret most writers don’t know: people don’t care so much about your point-of-view (POV), just as long as you have one. It’s true, because whether you agree with it or not, a well-defined POV and the willingness to stand behind it is interesting.
Just look at who we celebrate in the media. Who’s more celebrated/notorious — news analyst Bill O’Reilly or the shrinking violet offend-no-one du jour on PBS last week? I couldn’t remember his or her name and I bet you have the same problem.
I rest my case.
Not everyone agrees with me and I relish that. But they do think what I say is interesting because I do have a particular POV and I unapologetically state it.
And I go a step further and back up what I say with critical analysis. Sure, you may rabidly disagree with my dissections of the global warming humans-are-to-blame marketing efforts. But they are the result of critical thinking about the issues and examining all sides of the debate.
So, yes it’s opinion. But it’s opinion based on facts and that becomes analysis. The same goes for you and your company’s blog.
I know you’re opinionated. So c’mon be bold . . . be interesting and let the rest of us know what you’re thinking.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Client Top Secret, Pro Analysis |
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Comments
blog isn’t doing much better because in the process of trying not to offend anyone, you interest no one.