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Did you read author Lois Kelly’s great comment on my post about how Rosie and the venerable WSJ are 
wanting to turn men into “girlie men”? See, I wasn’t the only one questioning the “wisdom” of those marketing execs.
But she made a point that I totally didn’t get. She cited another infamous marketing blunder: Proctor & Gamble with their Always Maxi Pads.
[Please see the bottom of this post for the latest update on this issue!]
She said, “The other really bad marketing decision recently was Always Maxi Pads inserting a “Have a Happy Period” message on their product. Women are outraged. Talk about alienating your customers.”
Well, chalk it up to an ignorance-inducing Y chromosome (about all things feminine products related), but I didn’t understand why “Have a Happy Period” would outrage and alienate women. In fact, I appreciated the wit of it.
In response, she promised a guest post explaining it all and I’m really looking forward to getting educated. Apparently the marketing exec responsible for that tagline was also male and also didn’t get it . . . until he got schooled.
Yet despite his schooling, it is still an ongoing campaign of Proctor & Gamble’s. Check it out.
I want to hear from the ladies out there reading this blog. So ladies, here’s my question to you: were you offended by the tagline? Were you personally outraged? I’m giving you a chance to educate the menfolk on this matter.
And while you’re out and about on the web, remember to check out Lois’ very fine marketing and communications blog over at Foghound.com.
And be sure and get her book here:
****UPDATE!****
Just read a few blog posts and comments by women regarding this issue. Whew! Lot’s of expletives followed by lots of multiple exclamation points — but after reading 4 or 5, I’m no closer to understanding the heatedness of the issue. Just that it’s heated.
Ok . . . I understand that a cross-section of women were upset by the ad. Check. Got it. Now . . . why was it upsetting? To you?
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Lessons Learned, Marketing Mishaps, Pro Analysis |
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Comments
wanting to turn men into “girlie men”? See, I wasn’t the only one questioning the “wisdom” of those marketing execs.