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Leper! Leper!! Copywriter’s Goof Shames Him Into Hiding
Arrgghhh! I did it. After all the commentary and finger-pointing at others for using useless phrases, 
yesterday while editing copy for a client (that I wrote), this line lay on the page like the proverbial “tootsie roll” in the pool:
“Needless to say, you’ll have that answer you’re looking for. Agreed?”
Worse, I wrote it. Me. The guy who makes fun of others using it. And here I am in a virtual mugshot for the same crime.
Here I am talking about useless words back in September and March:
Hackneyed Phrases You Want To Throw Away . . . Forever!
Be More Effective - Strike These Words From Your Vocabulary
I’m still trying to scrub the phrase from my mind. “Out, out damned spot!” Geez, who would have thought Lady MacBeth and I had anything in common?
Ah well, if I didn’t occasionally make dumbassed mistakes — I’d be someone else.
By Walter |
Topics: Client Top Secret, Pro Analysis |
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