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Marketing The Divorce Attorney Wives Hate
Great Ad! Saw this ad online and clicked on it immediately. It spoke directly to me, as it has for every male 
I’ve shown it to. As a man twice married (and divorced) and now celebrating my 10 year anniversary of being happily unmarried to the beloved Redhead — the ad tickled me and piqued my curiosity.
Wish I had know about this guy the other two trips down the divorce road . . . and we all know what that road is paved with.
An legal friend often laments, while lawyers are often the butt of shark and souless-type jokes, when the chips are down and everything is on the line — everyone want the most ruthless one money can buy.
I agree and I think this ad plucks that string bee-yoo-tifully.
Either Jeffrey Hoffer or the copywriter he hired deserves huge kudos for directly punching the WIIFM button and not letting up.
Standing ovation golf clap, everyone.
By Walter |
Topics: Client Top Secret, From The Trenches, Pro Analysis |
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