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Advertising Age - Traffic Plummets at Struggling Bud.TV
No big surprise about this one. The ill-fated, mis-timed BudTV died before anyone knew it was born. I went 
to get a sneak peek at a special episode of “The Shield” and with all the information BudTV wanted to gather on me and age verification to top it off with — it was simply too much hassle for a 5 minute advance clip.
So I moved on.
As did many others, apparently . . .
Bud.TV’s performance is the subject of widespread interest among media and marketing professionals because it is the first attempt by a marketer to launch a full-scale TV network online. But consumers don’t seem nearly as piqued.
Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, which measures online buzz through tools like BlogPulse, said Bud.TV hasn’t made much of a stir online. “It’s generated very little discussion, even relative to other things they do like Bud ads,” said Mr. Blackshaw. “It is not penetrating at the level you’d expect.”
Source: Advertising Age - Traffic Plummets at Struggling Bud.TV
“It is not penetrating at the level you’d expect”? After all that, wonder why.
To be successful you’ve got to make it easy, seamless to do business with you. On your website’s shopping cart, if you have more than 2 clicks to complete the order and your stats are showing you that the cart is where most abandon the order — there’s your sign, bunkie.
By Walter |
Topics: Client Top Secret, Here's Your Sign, Pro Analysis |