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  • « Divorce Ad Is Great Marketing Psychology | Home | Ripped-Off Author Takes A Swing At Me »

    The Big Unfinished Business*

    Let’s not get confused here, “popular science” does not mean ‘most accurate’ science. It just means there are Lynne McTaggart, author of The Intention Experiment and The Fieldtwo kinds of science in today’s world. There’s what’s most popularly among the scientific opinion-makers, and then there are those on the frontier, blazing new trails by asking the impertinent questions.

    And just as you wouldn’t confuse celebrity popularity with their geopolitical expertise, you should apply those same standards to the majority of scientists who balk at the role of consciousness from within their safe Newtonian physics mental lockboxes (called a paradigm) that has slowed the progress of scientific inquiry since the ’30’s.

    For that reason, I like Lynne McTaggart. The scientific skills of a dedicated researcher, yet she has the heart of an explorer — meaning, she’s willing to connect the logical dots as to where the research seems to be going and doesn’t care if it’s not a popular direction for the majority of scientists seeking to huddle in the center of the herd.

    Because she follows the evidence, she’d probably make a good CSI as well.

    And whether she coined the term or not, I first heard of ”frontier scientists” from her. I think it’s a necessary distinction these days because while many let threats of censure and tenure inhibit their exploration, there are other bold ones on the forefront of the wave of exploration.

    Here’s a clip of the full interview with her and as always, the link takes you to the full piece.

    “But after writing The Field, I was left with some unfinished business, and the big unfinished business was really about the extent to which consciousness can affect matter.

    Now I’m a very pragmatic person - not wu-wu at all. And the more I started seeing this material, and these studies, and these experiments being done by scientists all over the world, the more I really wanted to quantify how powerful the effect was.”

    Source: The Intention Experiment | The Bleeping Herald

    The implications of her intention experiment are staggering on the same level as the previous Heisenberg Fridays post.

    Btw, “wu-wu” must be the UK spelling of “woo-woo. Kinda how we spell “color” like that and they want to put a “u” in the middle of everything and make it “colour.”

    See? I rest my case.

    * = About Heisenberg Fridays. Each Friday I’ll post about whatever I want outside of the realms of marketing, sales, advertising or copywriting. More often than not, it will be about one of my favorite studies –  the research into quantum mechanics and how consciousness influences reality.

    So for most of the week you’ll be certain of the overall theme of my posts, but each Friday there will be that uncertainty about the topic. Thus my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Heisenberg Fridays |


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