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. . . and fails to ‘holster’ his good words. I know, 2 shameless puns (he sells high-end gun holsters) but by 
now you should expect such things from me. But I sure didn’t expect what this former client had to say in his recent post “Get To Know This Recognized Marketing Master“.
In case you missed it, he did a post on his blog, then did a trackback to my blog — so that’s why you may have not seen it.
All I can say is “Aww shucks . . .” and dig my toe in the dirt. Truly humbling, my friend and thank you.
The author of those comments, Rob Longenecker, is the marketing Jedi knight for Tucker Gunleather a company that produces hand-made, high-quality custom gun holsters that are endorsed by the police, FBI and the Texas Rangers.
But don’t let the humble store appearance fool you, TGL has a waiting list a mile long and that’s because if you carry a sidearm for long hours, then you want a holster that’s designed to move like it’s a part of you.
That’s why so many who wear a gun for 12-16 hours a day get a Tucker, because Tucker designs his holsters to hold the gun in such a way that it virtually becomes part of you, and quite a few of their customers have reported being so comfortable that they forgot they were wearing the gun.
One guy even went to sleep on the couch and forgot to take his off! If you’ve ever worn a gun, holster and belt then you know what a testament that is to Tucker’s craftsmanship.
Back to Rob’s comments . . . while I may be good at communicating value to clients and customers, Rob has continued to prosper with monthly sales nearly quadruple what they were when he first became a client.
I imagine that has more than a little to do with his Happy Dance.
And just for the record, I never taught him anything about customer care, he already had that nailed down when I met him. In fact, I model him for effective communication and when the tempers flare, like my very own Jiminy Cricket, a little voice asks, “How would Rob say that? How would Rob handle this?”
Now if you’re a reader of this blog for any length of time, you know that one more voice in my head makes me a contender for Sybil’s title, but ya gotta admit — no one cares how crazy you are as long as you make them piles of money.
Which is my secret to getting by with as much as I do.
Btw, know what my favorite part of what he said was? It was this: ” . . . a guy who backs up his opinions with thoughtful, articulate arguments.”
There is no higher praise.
. . .
Okay, maybe ‘made me piles of money’ is higher, but it’s not as personally meaningful as being known for cogently presenting my case when I make one and having sharp minds recognize that.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: More Raving Fans |
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Comments
now you should expect such things from me. But I sure didn’t expect what this former client had to say in his recent post “Get To Know This Recognized Marketing Master“.
June 14th, 2007 at 11:19 am
Oh, yeah. Walter did. He made me piles of money.
I didn’t include that part in by blog post for several reasons. First, customers don’t need to know. Second, because I was too busy going to the bank. Third, I was packing for my Alaskan cruise. Fourth, I was making reservations for my 10-day vacation in Hawaii. All paid for by incremental sales dollars resulting from Walter’s sage and practical marketing advice. I would have taken more of it, except we created a huge backlog.
In case you’re wondering who’s making the donuts while I’m gone, we have Tucker chained to his workbench. He get’s a couple breaks, one meal and 4 hours of sleep per day. He can take it.
July 10th, 2007 at 11:46 am
Rob,
I couldn’t agree more with your candid assessment of Walter. When you take the guy’s advice, you make money… and when you don’t you leave it on the table.