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Did someone steal your book, make $60M from your hard work and become a media rockstar? Then strike
back with slam-bam guerilla marketing campaign that begins with the URL:www.RhondaByrneStoleMyBook.com.
Ok . . . some of you thought I was too hard on our down-and-out “Angel-Girl” (better known as Vanessa Bonnette, aka “Rhonda Byrne stole my book, turned it into The Secret and made $60M from it.”
If you’re late to the party, here’s a link to her last passive-aggressive swing at my head and of course, my response.
Look, I’m not a guy without a heart so I’ll take pity on Angel Girl here and throw some free advice her way. Used in concert with each other, some of these strategies have helped my clients generate millions of dollars for their bottom-line.
Which should go a long way to taking the sting out of the $60M that Byrne allegedly stole from Bonnette.
So . . . if Byrne stole her book and if Bonnette can prove it, here’s my off-the-top-of-my-head strategies and tactics I’d put into play (in no particular order):
- Make those “10 A4 pages of citations” an official legal document of the court (however that’s done in Oz)
- Post the legalized, court documented ”10 A4 pages of citations” online. Then turn each “citation” into a separate post. Why separate? For better search engine optimization, ‘natch.
- I’d start a blog and SEO it to the max and start a viral campaign to get the word out.
I’ll know Bonnette is serious and has the proof to back up her claims when she starts a blog with a catchy URL like www.RhondaByrneStoleMyBook.com with ” . . . And I Can Prove It” as the tagline.
But folks, that’s all presuming she can prove her case. As I’ve said several times before, I don’t think she has one and she knows that and that’s why she’s trying the case in the wild, wild west of the Internet where the burden of proof is low to non-existent — unlike a real court.
Lot’s of ways to start credibly proving your “case,” Ms. Bonnette, and I think it’s particularly telling that you’re doing none of them.
P.S. - Folks, I want you to also note that while she claims she can’t doing anything ‘until she gets back from Singapore,’ it certainty hasn’t hampered her from commenting from the Far East, has it?
P.S.S. - Noticed on her site that she does “prophetic readings.” Huh. Anyone else catch the problem with that? Like how can she be good enough to professionally read the future for people (and charge them for it), yet miss that her book was going to be stolen?
Things that make you go . . . hmmmm.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Client Top Secret, Marketing Mishaps, Pet Peeves |
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Comments
back with slam-bam guerilla marketing campaign that begins with the URL:www.RhondaByrneStoleMyBook.com.