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  • « Do You Have The Most Dangerous Job in Business? | Home | Is "Second Life" Marketing A Trip To Nowheresville? »

    Marketing Ancient Wisdom’s Next Generation*

    Did you miss this great observation in my Comments section? You might have because when all the fur was flying during the “Rhonda Byrne stole my book and made $60M from it” debate, ROI Copywriting, marketing wisdom you need“Anon” made some points on my blog about reinvention that need to be addressed.

    In response, I’ll show that “repackaging information” does not automatically flag it as

     hucksterism, but how repackaging . . . reinvention is vital to do for each new generation.

    Anon said . . .

    “Amazing what you can find on the road to enlightenment. You both have made some really good points. Especially the three edged sword. So many get caught up in the lanslide of all the newage whooey. Really folks how many times can they repackage information from Plato, or Hermes,or the Essenes and all the others and pass it off as new. Talk to a local Freemason and ask their take on the secret, or heh a Rosicrucian.I feel a rant coming on so I’ll go, oh after I bookmark this site too, thanks.”

    Some good points there, “Anon” and thanks for taking the time to make them! I always appreciate intelligent debate.

    The problem with Plato, Hermes, the Essenes, Freemasons and Rosicrucians is their information has been hidden from the general public by being shrouded in mystery and ritual. And even if you’re in a secret group like the Freemasons, it’s likely you have been doing the rituals for years without understanding their meaning because the people who initiated you never knew.

    And thus generational ignorance is born and perpetuated.

    The good news about What The Bleep and The Secret and ilk is that they have reinvented ‘ancient wisdom’ for a new generation. I’m not troubled by this. The comic book industry does this on a regular basis as each new generation comes of reading age. Otherwise characters like Spider-Man, The Fantastic Four, Superman, Batman become irrelevant in the current culture.

    Going off my top of the head, this ancient wisdom was long overdue for an update by the time the 80’s rolled around. So by the time we reached 2004, the updating of ancient wisdom had ‘missed its period’ by nearly 30 years and was long overdue.

    For the culture at large, that update, that reinvention came in the form of the film What The Bleep.

    Look, I’ve been studying quantum science since the 70’s and watched time and time again as eyes glazed over when I explained the exciting implications to people. Suddenly when WTB was released, I’ve had a couple of those people say, “Oh, so that’s what you were yammering about!”

    Sigh.

    See, somewhere around the mid-90s relevance became a key issue in our culture. People just didn’t care about the information unless they could relate it to their own lives.

    Back in the late 70s and early 80s no one gave a flip about quantum mechanics because the science was theoretical envelope doodling and people couldn’t relate it to their day-to-day lives.

    Flash forward to 2004 and suddenly the pop-culture understands those very same quantum science basics in relation to their own lives: ‘Oh, you can manipulate/change/adjust (choose your verb) reality by changing the thoughts that are used to observe that reality. Oh, now I get it!’

    And I’ve got to tell you, when I was studying quantum science there were no pictures, no movies and no animation. Seminal works like Wiber’s The Holographic Paradigm and Bohm’s Wholeness and the Implicate Order were black letters on a white page and rarely interrupted by a line drawing of any type.

    These books were written by scientists and researchers, for scientists and researchers. And folks, it doesn’t get more bone-dry reading than that. It was more dry than a Outer Mongolian martini during the summer heat wave.

    Quantum science is much harder to grasp without pictures and video and animation. And I think history will reflect that a major turning point was achieved when WTB was released with all of those learning tools leveraged to optimal advantage.

    Now, the average person can grasp advanced quantum mechanics in way they never could with any book. Using scientists and experts talking about the key topics, and using a fictional story as the vehicle, the average Joe could grasp the relevance of scientific information to their workaday lives.

    And that’s always a Good Thing.

    * = About Heisenberg Fridays. Each Friday I post about outside of the realms of marketing, sales, advertising and copywriting. More often than not, it will be about one of my favorite studies –  the research into quantum mechanics and how consciousness influences reality.

    So for most of the week you’ll be certain of the overall theme of my posts, yet each Friday there will be  uncertainty about the topic. Thus my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Heisenberg Fridays |


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