« Do You Have The Most Dangerous Job in Business? | Home | Is "Second Life" Marketing A Trip To Nowheresville? »
Did you miss this great observation in my Comments section? You might have because when all the fur was flying during the “Rhonda Byrne stole my book and made $60M from it” debate,
“Anon” made some points on my blog about reinvention that need to be addressed.
In response, I’ll show that “repackaging information” does not automatically flag it as
hucksterism, but how repackaging . . . reinvention is vital to do for each new generation.
Anon said . . .
“Amazing what you can find on the road to enlightenment. You both have made some really good points. Especially the three edged sword. So many get caught up in the lanslide of all the newage whooey. Really folks how many times can they repackage information from Plato, or Hermes,or the Essenes and all the others and pass it off as new. Talk to a local Freemason and ask their take on the secret, or heh a Rosicrucian.I feel a rant coming on so I’ll go, oh after I bookmark this site too, thanks.”
Some good points there, “Anon” and thanks for taking the time to make them! I always appreciate intelligent debate.
The problem with Plato, Hermes, the Essenes, Freemasons and Rosicrucians is their information has been hidden from the general public by being shrouded in mystery and ritual. And even if you’re in a secret group like the Freemasons, it’s likely you have been doing the rituals for years without understanding their meaning because the people who initiated you never knew.
And thus generational ignorance is born and perpetuated.
The good news about What The Bleep and The Secret and ilk is that they have reinvented ‘ancient wisdom’ for a new generation. I’m not troubled by this. The comic book industry does this on a regular basis as each new generation comes of reading age. Otherwise characters like Spider-Man, The Fantastic Four, Superman, Batman become irrelevant in the current culture.
Going off my top of the head, this ancient wisdom was long overdue for an update by the time the 80’s rolled around. So by the time we reached 2004, the updating of ancient wisdom had ‘missed its period’ by nearly 30 years and was long overdue.
For the culture at large, that update, that reinvention came in the form of the film What The Bleep.
Look, I’ve been studying quantum science since the 70’s and watched time and time again as eyes glazed over when I explained the exciting implications to people. Suddenly when WTB was released, I’ve had a couple of those people say, “Oh, so that’s what you were yammering about!”
Sigh.
See, somewhere around the mid-90s relevance became a key issue in our culture. People just didn’t care about the information unless they could relate it to their own lives.
Back in the late 70s and early 80s no one gave a flip about quantum mechanics because the science was theoretical envelope doodling and people couldn’t relate it to their day-to-day lives.
Flash forward to 2004 and suddenly the pop-culture understands those very same quantum science basics in relation to their own lives: ‘Oh, you can manipulate/change/adjust (choose your verb) reality by changing the thoughts that are used to observe that reality. Oh, now I get it!’
And I’ve got to tell you, when I was studying quantum science there were no pictures, no movies and no animation. Seminal works like Wiber’s The Holographic Paradigm and Bohm’s Wholeness and the Implicate Order were black letters on a white page and rarely interrupted by a line drawing of any type.
These books were written by scientists and researchers, for scientists and researchers. And folks, it doesn’t get more bone-dry reading than that. It was more dry than a Outer Mongolian martini during the summer heat wave.
Quantum science is much harder to grasp without pictures and video and animation. And I think history will reflect that a major turning point was achieved when WTB was released with all of those learning tools leveraged to optimal advantage.
Now, the average person can grasp advanced quantum mechanics in way they never could with any book. Using scientists and experts talking about the key topics, and using a fictional story as the vehicle, the average Joe could grasp the relevance of scientific information to their workaday lives.
And that’s always a Good Thing.
* = About Heisenberg Fridays. Each Friday I post about outside of the realms of marketing, sales, advertising and copywriting. More often than not, it will be about one of my favorite studies – the research into quantum mechanics and how consciousness influences reality.
So for most of the week you’ll be certain of the overall theme of my posts, yet each Friday there will be uncertainty about the topic. Thus my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.
Like what you read? Then click here to buy me a coffee.
By Walter |
Topics: Heisenberg Fridays |
To Read More Like This, See . . .
- How Barbie Outsmarted Conservatives, Feminists & PC’ers*
- Pearls Of Wisdom From The Unlikeliest Places*
- Walter’s Quantum Physics: It’s All About Me, Me, Me, Isn’t It?*
- The Big Unfinished Business*
- HF* - Is He Blaming The Wrong People?
- HF* - Quantum Physicist Puts The Hurt On Naysayer
- HF* - Dodgeball In A Quantum World
- Heisenberg Fridays* - Vegan Hypocrisy: The New Edible Chauvinism
- Diamonds Are A Scientist’s Best Friend*
- How Do You Market Quantum Physics To Peasants And Goatherders?*
- Want To Sell More? Talk to Broca*
- Got Enough Brains To Turn The TV Off?*
- Frontier Science Experiment Changes The Past*
- Heisenberg Fridays* - Why Baby Chicks Are Smarter Than You!
- Heisenberg Fridays - The Secret Of Baby Chicks Revealed!
- Has Quantum Mechanics Revealed The Soul?*
- Practical Applications Of Quantum Science*
- Feeding What We Oppose*
- Marketing Mr. Amazing’s Magic Rocks -
- Watching Relativity Fly*
- Reversing The Law Of Cause And Effect Before It’s Too Late*
- What’s Luck Got To Do With It? Everything And Nothing*
- Dalai Lama’s Reese’s Peanut Butter Moment*
- How Saddam Hussein Can Make You A Better Entrepreneur*
- Passing Poverty Mindset To Next Generation*
- Magazine’s Advertising & Marketing Worst Practices Doom It Before Launch
- Guerilla Marketing Strategies For ‘Secret’ Angel Dare
- Ripped-Off Author Takes A Swing At Me
- ‘The Secret’ Wars Smackdown
- Is The Quantum Field Star War’s "The Force"?*
- Reality Suck? Shift To A New Timeline*
- Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
- Marketing Rebranding Mishap Gone Horribly Wrong
- Steering Him Out Of A Marketing Mishap Skid
- Your Front Page — Magazine Or Novel? Improves Sales Or Flattens Them?
- Rosetta Stone’s Hot Chicks Bridge Language Gap
- Best Practices - iCAP’s Release Meter FINALLY Does The Right Thing
- Phony Soldiers’ Marketing Strategy Mishaps - Seattle Style!
- More Halloween Horror! Warmongering Republicans Rise!
- Halloween Horror! Democrat Undead Come To Life!
- Democrats Own Worst Enemy - Another Fine Marketing Mishap, Stanley
- Did This Copywriter Use "Unnecessary Force"?
- MoveOn.org Continues Marketing Mishaps - Cracks Down On Critics
- Relaunching Your Product - My Quickie Marketing Strategy Guide
- Marketing Accountability - 2008’s Lucy Will Have Some ‘Splaining To Do
- John Stossel Guest Posts! Exposes Gore’s Marketing Through Intimidation
- Bill Clinton Adopts My Marketing Approach To Global Warming
- Climate Life Preserver Tossed To Kids - Selling Fear Vs Facts
- How To Trick Your Mind Into Writing & Finishing That Book!
- BBC Busts Gore On Lopsided Film — See The Report!
- UK Kiboshes Selling Gore "Brainwashing" Film To Kids
- Contact Me
- Pain Or Pleasure - Which Advertising Makes The Most Money?
- Copywriter Whacked By Law Of Unintended Consequences!
- Selling The Reverend’s Ideological Pinata
- Top 10 Things I Learned From Bill O’Reilly
- ROI Copywriting Gets New Look — Thanks Dad!
- Marketing Mishaps: MoveOn’s Bank Caught International Puppeteering
- MoveOn.org Is Doing Their Job — Marketing To Their Base
- Global Warming Hypocrisy - Seattle Style
- Green Marketing Facts Mow Down The Hype . . .
- Correct Ways To Market Your Cause: Darryl Hannah Vs Al Gore, Et Al.
- Marketing Fanaticism - Why MoveOn.org Won’t Move On
- Marketing With Bad Sales Pitches
- Marketing Of Troop Withdrawal — The Cold, Hard Facts
- More Marketing Of Intolerance - The Hypocrisy
- Global Warming Czar Caught On Tape Dumping 55,000 lbs. CO2
- Marketing Intolerance From The Party Of Tolerance
- How To Create Instant Articles In Minutes And Get Rated An Expert
- Did Your Boss Just Burn Your House Down?
- No Thanks To You - More Copywriting & Advertising Screw-Ups
- Washington Post, Other Newspapers Afraid To Run Cartoon Mocking Radical Islam
- Outrage - Marketing To What Lies Beneath
- Advertising Tool’s Twilight
- The 2,490 Year Decision
- Global Panic Marketing Heating Up
- Masticating Political Darlings By Marketing Them - Believer Beware
- The Lie About Global Warming Is A Big, Fat Lie - Marketing When Facts Are MIA
- Advertising Going Nuclear On The Greens!
- Marketing Backfires - Congress Probes Carbon Offsets Industry
- Climate Alarmists’ Media Cakewalk - Marketing The Free Pass
- Dish Network Thinks "Money Is For Nothin’ . . .’
- I Want To Help Save Al Gore . . .
- Mindjet’s Public Relations Damage Control Machine Revs Up
- Mindjet Disses Promoter & Drops The Ball On One Of It’s Own
- John Stossel & Walter Terry Tackle Unhinged Learjet Liberal RFK Jr.
- McFarlin Strikes Back While HP Runs Silent, Runs Deep
- Let’s Make A Deal! Selling Global Warming’s Trillion Dollar Giveaway
- More On HP’s Customer Failure Department — The Update
- HP Screws Loyal Customer - The Marketing Of Customer Failure
- Walter’s Magic Pen Relieves Bored Marketing And Sales Pros
- Why You May Not Be Making As Much Money As You Think You Should
- Marketing & Advertising Endangered Species: Straight White Males
- Marketing Victimization: Special Interests Lash Out At Schwarzenegger
- If Ethanol’s The Solution . . . What Are They Really Selling You?
- Is "Second Life" Marketing A Trip To Nowheresville?
- Do You Have The Most Dangerous Job in Business?
- Shocking New Tagline?
- Hotel Short-Sheeting — The Marketing Solution
- Raving Fan “Shoots” His Mouth Off . . .
- More Worst Practices, More Hotels Getting Away With It
- No Sheet . . . How Hotels Get Away With Ripping You Off
- Divorce Ad Is Great Marketing Psychology
- How To Avoid Being Brainwashed By The Birkenstocks
- Marketing The Divorce Attorney Wives Hate
- Collapse Of Responsible Affiliate Marketing
- Marketing The REAL "Secret" - Lifting The Face Off
- Leper! Leper!! Copywriter’s Goof Shames Him Into Hiding
- When Marketing Plans Muzzle Product Evangelists
- There Is Such A Thing As A Free Lunch
- It’s The Words, Stupid!
- The Two Functions Of A Company
- Corey Rudl On Bad Design
- Getting It Right The First Time
- Political Darlings’ Marketing Mastication — The Follow-Up
- Lance Armstrong Explains It All To You
- Advertising Age - Traffic Plummets at Struggling Bud.TV
- Visual Strategy For Both Lives — The ROI
- Marketing False Claims About ‘Lawsuit Abuse’
- Walter’s Anti Social Media - What’s The ROI, Kenneth?*
- Mindjet Strikes Back - It Ain’t Over ‘Til She Says It’s Over!
- Marketing The Global Warming Monologue
- Inner SchoolMarm Writing - ROI Examined
- More Landscaper Marketing Follow-Up — The ROI Of Language
- Badder Than Spider-Man 3’s Venom?
- So, Which Superhero Are You?
- Survey Says, "Half of Americans Have Little Use for Internet and Cell Phones"
- ‘Who Else Wants’ To Strangle Hackneyed Writers?
- Beware: Testosterone Marketing At Work
- Marketing A "Happy Period" - The Smackdown
- Marketing The “New Copywriting” Conspiracy
- Happy Periods/Unhappy Women — Marketing Feminine Products
- "Did You Pass Third Grade With That Mouth?"
- Landscaper Marketing Needs Pruning And Fertilizer
- ROI Of Targeting Your Blog To Niche Markets
- Bland Sales Copy - The ROI Of Tapioca Content
- NASA Lifts Off With New Blogging Tool
- Why Blogging Is The New Copywriting
- How To Be More Than A Marketing One-Trick Pony
- Right Bait? Right Fish? More Marketing ROI Secrets
- Fishing With The Right Bait - Secrets Of Marketing ROI
- Marketing Salesmanship Zen
- Odd That It’s Odd . . .
- More Indoctrination Marketing Exposed! At Indoctrinate U
- “Get ‘Em While They’re Young!” Marketing Your Child’s Brainwashing (1969-2007)
- The Brains Behind The KISS Marketing Machine
- Marketing Give Me A Mc-Break Today
- Small Businesses - What They Need Most, But Appreciate Least
- Professional Practices’ Worst Practices - ROI Of Failure
- Majority Online Businesses Lose Money Big-Time
- Be More Effective - Strike These Words From Your Vocabulary
- Marketing "Lost" — Adrift In A Sea Of Open Loops
- Global Warming’s Stunning Admission - The ROI Of Marketing Backfires
- More Ultimate Marketing Worst Practices: Al Gore’s Inconvenient Electric Bill
- How Blogger Prevents You From Getting More Traffic
- The $200M Flush - Part 2
- Does The ROI Of Compound User Annoyance Matter?
- 8 Free Things Every Site Should Be Doing
- ROI Of Market Stumble - Cellphone Users Have ‘Function Fatigue’ Says USATODAY.com
- Pro Bono Or Pro Bonehead? Or . . .
- Red Fish . . . Blue Fish — Marketing Reinvention ROI
- Good Ad, Bad Ad — How Do You Know?
- Restoring Your Sense Of Wonder*
- Fast Food Doth Protest Too Much
- It’s 1984 In Cuba. Do You Know Where Your Privacy Is?
- Like A Gasping Fish On a Dry Dock . . .
- How to Flush $200M Down The Toilet — Ultimate Worst Practices
- The ROI Of Whole Hog Marketing Fun
- Can You Hear THIS Now? More Marketing Worst Practices
- How He Measured His Marketing’s ROI
- Everything I Know About Branding, I Learned From Superman
- More Personal = More Profits
- More Proof Why Copy Is King
- Top 10 Usability Film Bloopers
- Tony Bennett’s Masterstroke Promo
- Advertising Whitewash Of Modern Tom Sawyers
- The ROI Of It - Value, Not Cost
- MyBlogLog - The Greater ROI Stats Tracking Tool Of Choice
- 24 Redux - Copywriter/Agent-For-Hire Returns
- American Idol - Accountable!
- What Do Your Visitors REALLY Want?
- Break Your Best Practices Addiction
- Don’t Blog? Don’t Exist.
- Bird Flu Marketing — The Dark Side
- Polar-ity: More Marketing Of Imaginary Causes
- Because Subscribers Spend More
- Yet Even More Client Love
- Walter’s Rule #05 - Part 2
- Walter’s Rule #05 - Never Hide The Pain
- Update On "The Secret" Study
- Copywriter & Furey-ous Guy Tackle The New Addiction
- Raving Fans
Comments