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  • « Is "Second Life" Marketing A Trip To Nowheresville? | Home | Marketing Victimization: Special Interests Lash Out At Schwarzenegger »

    If Ethanol’s The Solution . . . What Are They Really Selling You?

    The cat’s out of the bag now and we can all play connect-the-dots with the best of them – ethanol is not theNothing corn-y about using ROI Copywriting next big alternative fuel hope, but you wouldn’t know that from all the buzz and hype about it.

    All the leading presidential candidates are writing their sonnets to ethanol. But before you write them a check, take this handy reality check first, becuase it will save you money and embarrassment down the road.

    For those just joining the party, to understand why ethanol is on the lips of every presidential hopeful and why you’re seeing such an aggressive marketing push to ram it down the public’s throat, let’s connect a few dots first.

    Where do they hold one of the most pivotal points of any presidential campaign?

    Iowa. In fact it’s called the Iowa Caucus. What’s so important about the Iowa Caucus? It’s the first major electoral event nominating a new president. And it often is an early indication of which candidate might win the nomination of his or her political party.

    What else is in Iowa?

    Lots of farmers. Corn farmers to be exact. Corn farmers who vote and are represented by an entrenched and very powerful agricultural lobby in Washington, to be absolutely precise about it all.

    Hmm . . . wonder if that has anything to do with how each presidential hopeful goes to Iowa and bangs the ethanol drum? Democrat John Edwards has practically taken up residence there since the first of the year.

    Things that make you go  . . . hmmm.

    And you did know that ethanol is (at this time) more expensive to produce than regular gasoline, right? And also at this time it doesn’t even burn as cleanly as gasoline?

    So if the big ethanol conversion happens you will be paying more at the pump and you will be contributing to greater global warming — at least as how it’s defined by the humans-are-to-blame sect.

    So since it’s more expensive and will hurt the environment even more, then why aren’t the Eco Bullies and environmental lobbies rising up in protest? Think about it, that’s got to be an even bigger issue than some endangered duck in the Yukon, right? And they’re all over that.

    I don’t know about you, but I find their silence . . . curious. And selective.

    For the record, I am for converting to ethanol and other alternate fuels, just because it gets us off the teat of foreign oil dependency. I don’t care if, in the short run that it costs a bit more and could burn cleaner. Items like that can be cleared up in time.

    Below is the summary to the latest FactCheck.org article that ignited this post. Click the link to get the full analysis. Worth reading and worth knowing the facts before you buy the hype.

    Literally.

    Summary

    Gas prices have hit record highs this year as 2008 presidential candidates outline their hopes for renewable fuels. In this story, we take a look at the reality. We focus specifically on E85, a popular ethanol-gasoline fuel blend, and the top three Democratic candidates’ statements about this fuel as they fight to win votes in Iowa. We find that there are many technological bridges left to be crossed before E85, or other renewable fuels, can fulfill the role these candidates envision for them — or can start saving individual consumers cash at the pump.

    Source: FactCheck.org: Audacious Ethanol Hopes?

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    By Walter |

    Topics: Pet Peeves, Pro Analysis |


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