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    Pearls Of Wisdom From The Unlikeliest Places*

    Recent associations and one client project have me looking at “sham” and “skeptic” websites and blogs Always wise to get ROI Copywriting on your side!more often than I’d like.

    Don’t get me wrong, I think the need to critically think and critically examine claims is more important now than ever before in history.

    But I was surprised at how often  . . . well, I’m going to have more posts about how “sham” and “skeptical” “experts” are often just as disingenuous as the follies of those they’re exposing, but that’s not what I want to write about today, because wading through all that reminded me of something wise I heard from the unlikeliest of places — a Hollywood actor.

    Michael Keaton was on the Today show (and no, I do not watch that crappy, mind-numbingly 4 hours of soul-sucking drek).

    Now usually, I consider actors having anything interesting to add to the public debate on anything is about as “useful as tits on a boar” as my father loved to growl.

    But here’s what Keaton said that perked my ears up. Promoting his film EVP, Couric asked if he believed the field of electronic voice perception was legit.

    He responded, “I don’t know whether it’s true or not. But I am interested in the questions (about it).”

    I was stunned. A Hollywood actor said something not only wise . . . not only intelligent . . . but incredibly wise.

    I promptly put that on a Post-It and it’s staring me in the face even as I type.

    Oh . . . and I’ll throw this conjoined tidbit in as well. This from another unlikely place for wisdom — a public email forum:

    “Frankly, I don’t care if [x,y,z] exists. But, I do care if the belief helps or hinders me. If I discover it helps me to believe it, I’ll change my belief. Fast.”

    Back in the late 70’s to early 80’s when I was an est Trainer’s Assistant, the same thoughts were expressed as “Living in the space of the question.” A practice that has served me well through the years.

    Sometimes the answer is the booby prize. Because what if there’s more than one answer? What if there are several answers to your question? Or what if none of the “answers” are it?

    And . . . what if the process leads you to where and what you wanted in the first place?

    Your Quantum Joke Of The Week

    “A physicist is just an atom’s way of looking at itself.”
    Niels Bohr

    And now navel-gazing has a physics twist.

    * = About Heisenberg Fridays. Each Friday I post about whatever I want outside of the realms of marketing, sales, advertising or copywriting. More often than not, it will be about one of my favorite studies –  the research into quantum mechanics and how consciousness influences reality.

    So for most of the week you’ll be certain of the overall theme of my posts, yet each Friday there will be  uncertainty about the topic. Thus my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Heisenberg Fridays |


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