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  • « Why You May Not Be Making As Much Money As You Think You Should | Home | Got Enough Brains To Turn The TV Off?* »

    How Barbie Outsmarted Conservatives, Feminists & PC’ers*

    Breasts or no breasts? Up to the late 50’s, it was never a question. Dolls had no breasts and were Ruth Handler - inventor, trailblazeressentially shaped like children.

    But Ruth Handler noticed her daughter Barbara preferred playing with dolls that looked like adults rather than like children and thus in 1959 inventor, entrepreneur and later Mattel prez Handler created and introduced the Barbie doll.

    But Bodacious Barb didn’t have an easy road, her troubles were just beginning.

    Many adults back then, comfortable with the conservative tone of the 50s, refused to let their daughters own Barbie dolls. But no one could stem the tide of hundreds of thousands of girls clamoring for a Barbie.

    Throughout her lifetime, Barbie has weathered a variety of assaults from politically-correct critics and continues to thrive as the company reinvents her for each new generation. Handler’s invention gave birth to a cliche while defying stereotype to an icon despised by feminists to this day.

    Does Consciousness Determine Breast Size?

    jeanne garofaloAll because Handler’s observations cued her that it was important for girls to imagine what they might like to be as they played with their dolls.

    I say thank God for that, otherwise if feminists and the politically-correct crowd had their way, they’d all look like Jeanne Garofalo!

    Handler’s willingness to make an uncommon observation and then action on it, did opened up a wonderful world of imagination for countless numbers of young girls and Barbie has become nearly essential to the formation of a young girl’s self-image.

    “When I conceived Barbie, I believed it was important to a little girl’s self-esteem to play with a doll that has breasts.” – Ruth Handler

    Most don’t know that Handler was also a pioneer whose corporate success and crusade against breast cancer cast her as a trailblazer for modern women.

    Ok . . . and something just for the guys. Click on the image to read the article (yes, it’s important to actually read the article instead of clicking on the picture and claiming to be reading the article).

    Rack up major sales with ROI Copywriting

    A German study proves (allegedly, but my experience doesn’t jibe with their research) that 10 minutes of staring at breasts is equal to 30 minutes in the gym, apparently. Heh, in hypnosis we have a different name for it — Breastnosis. Forget the swinging watch!

    And girls . . . danke shein.

    * = About Heisenberg Fridays. Each Friday I post about whatever I want outside of the realms of marketing, sales, advertising or copywriting. More often than not, it will be about one of my favorite studies –  the research into quantum mechanics and how consciousness influences reality.

    So for most of the week you’ll be certain of the overall theme of my posts, yet each Friday there will be  uncertainty about the topic. Thus my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Heisenberg Fridays |


    To Read More Like This, See . . .

    One Response to “How Barbie Outsmarted Conservatives, Feminists & PC’ers*”

    1. Kyle McFarlin Says:
      July 10th, 2007 at 12:04 pm

      If any of those German researchers writes a ‘10 Minutes a Day visual diet’ book, they’ll go down in history… Of course, they may get sued from the folks who say they got into altercations with boyfriends/girlfriends who weren’t accepting of their ‘10 Minutes a Day visual diet’ aimed at their mate.

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