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Marketing Backfires - Congress Probes Carbon Offsets Industry
How inconvenient (oh c’mon . . . you knew that was coming). While having mostly dodged public scrutiny
in the fawning stampede to be a part of the latest “in” craze of carbon-offsetting your mere existence . . . dawn has finally risen on the country’s onenight stand with carbon offsets.
We’ve rolled over and are now getting our first unvarnished look at our “date” from the night before - smeared makeup from a night of hot monkey sex . . . sans perfect hair . . . and minus the alcoholic daze that impaired judgement and tripped up any reason we possessed.
Now the only question is . . . do we have coyote arm or not?
On the American public’s behalf, Congress said “Yes” and has starred to nibble on the arm to determine the best point to gnaw it all off.
My favorite snips from the non-nonsense, no-spin straight-shooters at JunkScience.com. The full article is even more entertaining and eye-opening. But don’t start gnawing yet:
“The physical world aside, the CO2 offset marketplace itself is questionable – hence this week’s congressional hearing entitled, “Voluntary Carbon Offsets: Getting What You Pay For.”
The hearing is particularly notable since it was called by a Democrat-run Congress, concerned that global warming alarmism is being jeopardized by dubious marketing and consumer rip-offs involving offsets.
A prime example of dubious offset marketing involves Al Gore’s movie, “An Inconvenient Truth.” [blogger's note: Big surprise, eh?]
. . .
This immediately made me wonder why the producers of “An Inconvenient Truth” either withheld or revoked their consent since so many of NativeEnergy’s other clients’ offset purchases are so prominently touted on the company’s web site.
. . .
There’s an awful lot of consumer and taxpayer money flying around offset-related projects with little, if any, accountability. On one hand, it’s good that Congress, in the name of consumer protection, has commenced an investigation of “the efficacy and accounting of these unregulated commodities.”
On the other hand, only time will tell if a Congress controlled by the global warming lobby will conduct a bona fide investigation that risks discrediting one of its major themes.”
By Walter |
Topics: Marketing Mishaps, Pro Analysis |