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. . . Why, you speak to them at their level, not yours. 
It’s over 2,000 years ago and your mission, should you decide to accept it, is this — you are the philosopher/religious leader Yeshua ben Joseph** and you need to teach the basics of quantum physics to your audiences — peasants, goatherders, tax collectors and the entrenched religions of that time.
And oh yes . . . you also have to tie in how their consciousness interacts with the physical environment.
You want to help them evolve to a higher level but in order to do that you have to teach them at their level of understanding.
You don’t have science to fall back on because, let’s face it — there is no science to speak of. Astronomy has yet to evolve from astrology, and mathematics and chemistry are still just ideas and you are after all, talking to primarily uneducated people riding donkeys in an era where writing is only for the wealthy elite and even fewer can read.
So . . . how to teach them about what they really are?
How do you introduce them to a physics that takes into account the role of consciousness, the Observer Effect? How do you educate them on Zero Point Energy, quantum physics and how their consciousness, once removed or freed from the vehicle of the physical body, is actually a small point of sentient energy?
How do you demonstrate that humans are point zero and we fluctuate on and off that zero (no-thing materially, all things potentially).
So how small is that small? They’ll surely ask that question. What is the smallest thing known to his target markets? Ahhh . . . yes, there it is — the mustard seed.
And thus was born the parable of the mustard seed.
When he tells his disciples that the Kingdom Of Heaven is not in the skies above them but inside each of them. When he teaches that the small point of consciousness is their true self, and that true self is the zero point of conscious energy and it occupies the space of the smallest thing know to those times — a mustard seed.
Well, they need a point of reference for all that and the mustard seed fits the bill quite nicely.
Now they can ‘Ooo’ and ‘Ahhh’ about how really small that is! A humble mustard seed. Imagine that! So that’s what we really look like!
So . . . are you talking to your target markets in the language they understand and use every day? How do you know? Have you tested to find out?
* = About Heisenberg Fridays. Each Friday I post about whatever I want outside of the realms of marketing, sales, advertising or copywriting. More often than not, it will be about one of my favorite studies – the research into quantum mechanics and how consciousness influences reality.
So while most of the week you’ll be certain of the overall theme of my posts, each Friday you will experience uncertainty about the topic, which is my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.
** = Yeshua ben Joseph is the actual Armenian name of the philosopher known as ”Jesus Christ.” Which is actually (though badly translated) as “Jesus The Christ.” Over the centuries it got shortened, mangled and is what it is today.
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By Walter |
Topics: Client Top Secret, Heisenberg Fridays |
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Comments
September 3rd, 2007 at 7:58 pm
Excellent! And you tied it into marketing as well. Bravo. More of that please.