• The Copywriter

  • Recent Posts



  • Recent Comments

    • Kyle McFarlin: Walter, This is one of those ‘you killed it’ posts I hope everyone including me follows....
    • mark: If this guy really has expertise then shooting questions at him over a recorded phone call will probably start...
    • Walter: Didn’t even come close to making it right, Kyle. Sadly, our favorite coffee company is another...
    • Kyle McFarlin: As a HUGE fan of Starbucks and someone who is considering the very card you speak of, I hope they make...
    • Tom Humes: Nice Site layout for your blog. I am looking forward to reading more from you. Tom Humes
    • henrry134: Great place to clarify our doubts with the internet marketers. It sounds great that they are virtually...
    • Kyle McFarlin: Good luck winning the contest. Once you have Infusion, I think you’ll find out about cousins you...
    • Kyle McFarlin: Walter, I’m know I’ve fallen into the trap before, so I don’t want to throw stones...
    • Fabian: While it is an interesting argument, I will have to agree with Alice in that just because plants are still...
  • Twitter Connect

  • ROI Tip Jar

    Enjoying the content? Then feel free to drop in a couple of bucks and buy me a Starbucks Grande Americano! Click to donate »

  • « How To Create Instant Articles In Minutes And Get Rated An Expert | Home | Marketing Mr. Amazing’s Magic Rocks - »

    Watching Relativity Fly*

    It’s all relative. Really it is. And that doesn’t mean it’s all about the family.

    According to Einstein’s Theory of Relativity, no two people have the same view of space-time. Stated simply, much of what we think is real is actually a function of being The Observer of that “realness.”

    As The Observer, each of us views what is coming at us with very different interpretations about what’s happening now, what has happened in the past, what’s likely to happen as a consequence in the future, what all of that means, and how to respond or not respond.

    For example, take two people and ask them to both perform a particular task. Simple enough, right? But because they have different neuronets, they hear (i.e., interpret) two very different requests.

    While each will walk away thinking they both heard the same request, you would find upon interviewing them that there are slight differences (or even major differences), depending on how they filtered what they heard and the meaning they gave to the request.

    Something to consider the next time you ask someone to do something. Maybe they were listening, they just processed it differently according to the mind they have and the life experiences that shaped it.

    And btw, the title is a play on the old joke, “Why did Einstein throw his uncle out the window? Because he wanted to see relative time fly.”

    * = About Heisenberg Fridays. Each Friday I post about whatever I want outside of the realms of marketing, sales, advertising or copywriting. More often than not, it will be about one of my favorite studies –  the research into quantum mechanics and how consciousness influences reality.

    So while most of the week you’ll be certain of the overall theme of my posts, each Friday you will experience uncertainty about the topic, which is my tip of the hat to Werner Heisenberg the creator of quantum mechanics’ Uncertainty Principle.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Heisenberg Fridays |


    To Read More Like This, See . . .

    Comments