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  • « Marketing With Bad Sales Pitches | Home | Correct Ways To Market Your Cause: Darryl Hannah Vs Al Gore, Et Al. »

    Marketing Fanaticism - Why MoveOn.org Won’t Move On

    File this under Eerily Prophetic in light of the Petraeus flap.

    Three weeks ago the Wall Street Journal courageously laid bare the sheep’s clothing MoveOn.org has  expose_cornerbeen hiding under with this line: “[MoveOn] doesn’t aim to engage in debate, but to punish and silence Democrats who dare think for themselves.”

    Little did they know but in a fortnight, MoveOn would be doing

    all the PR damage to themselves.

    Often ahead of his time, Bill O’Reilly pegs the problems with MoveOn.org a week before they unwittingly exposed their true agenda with the infamous Petraus ad.  As usual, here’s the clip, but click the link for the full edification . . .

    The Wall Street Journal did a good job this week of exposing the vicious tactics of the far-left outfit “MoveOn.” The story centers on Democratic Congressman Brian Baird, an ardent opponent of the Iraq war, who recently traveled to that hellish country and, surprisingly, came back saying that the “surge” is improving things there.

    Source: BillOReilly.com: Bill’s Current Column

    When was the last time yousaw advertising backfire on the company doing the ad? Has it happened to you? A company you know? Do you have a plan in place for when your marketing goes awry, like it did with MoveOn?

    Remember the incidents I wrote about here regarding iCAP Technologies, Hewlett-Packard and Mindjet? They each lacked a plan to handle negative publicity and paid the price for it. If you read that recent comment from Carol, HP is still paying the price for their arrogance.

    While MoveOn clearly intended to mobilize their base (devoted believers and bullied-into-silence politicians), what sane Democrats did instead was do everything they could to distance themselves from it.

    Heh . . . got a new URL for them - MoveOn.bully.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Marketing Mishaps, Pet Peeves |


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