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  • « Diamonds Are A Scientist’s Best Friend* | Home | Top 10 Things I Learned From Bill O’Reilly »

    ROI Copywriting Gets New Look — Thanks Dad!

    Finally popped the hood on my ROIcopy blog, pulled the engine and put in a new one. But that’s nothing new shdtr_logobecause I watched my dad do that for years . . . on cars.

    My dad was a racecar driver and car mechanic before the Korean War turned him into a Marine sergeant.

    Nothing bad about the military there, according to the town he (and I) grew up in, they took a wild, undisciplined dangerous kid (this was back when being a “juvenile delinquent” was a Bad Thing) who “felt the need for speed” and spit out a very disciplined, successful guy.

    But he never gave up his love of speed and he never gave up his love for car mechanics and his uncanny knack of just listening to a car and being able to diagnose the problem.

    He was one the original “shadetree mechanics” because he was always tinkering with his own vehicles when he wasn’t being paid to fix the vehicles of others (Dad parlayed his expertise into owning the only gas station/mechanics garage within a 5 mile radius — shrewd).

    Like I was saying, I now understand him far better than I ever did while growing up because I do the same, only with computer hardware (4 PC’s involved in the running of my companies), my websites and blogs.

    You’re looking at the latest tinkering effort. It’s been up a few days and I’ve got most of the bugs ironed out and most of the optimization leavened in. I had been unhappy with my previous blog design for quite some time, but never had the time to upgrade it.

    Probably something about the ‘the cobbler’s children have no shoes‘ needs to be inserted here. Well, in this case I stilldidn’t have the time, but I could no longer tolerate the old look. Especially when so many of clients I ghostblog for were upgrading theirs.

    Then my blogging Platform Of Choice - WordPress released their biggest upgrade ever 2.2 to 2.3. Don’t let the numbers fool you, behind the scenes there were huge changes to the “engine.” Once I had that upgraded and running smoothly and tested for problems, I started taking a look at the theme.

    Hmmm . . . as my hypnosis mentor Mark Cunningham (the greatest hypnotist and trainer that no one has heard of) always said, “While you’ve got the hood up, might as well make a few more tweaks.”

    So rolled up my sleeves and plunged in. This took longer than I would have liked because I had to manually bring over all the customizations I made to the previous theme and they were extensive.

    That’s all a Good Thing, but it would help next time if I didn’t start these things just before going to bed and phhhttt . . . before I know it, time has evaporated and it’s 1:30 in the morning — and I have to be up by six.

    But like I said, everything is ticking along like a well-tuned engine, so thank you Dad for the mental traits that enabled me to do this and special props to Cory Miller Designsand Michel Fortin for the template.

    Sing out and tell me what you think! Love it? Hate it? C’mon, I can take it, after all I can always pop the hood and make the necessary changes.

    Like what you read? Then click here to buy me a coffee.

    By Walter |

    Topics: Client Top Secret, Inside The Mind |


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