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Marketing The Self-Medicated Teat
My client’s CMO was stuck in the conference room where shifts of employees were being introduced to
the new insurance carrier. The meeting was running over, his PA apologized, and if I would wait just inside the door, she would tell him I was here.
Actually she said she would “fetch him.” I liked that. Hardly anyone says that anymore. Charming, Midwestern farm gal by the accent.
While she waded through the throng of people, I was absolutely stunned by what happened after the insurance rep said, “You have a pamphlet under your chairs that outlines which drugs and medications are covered…”
No one heard her finish the sentence because the din of 100 employees diving beneath their chairs to get at the pamphlet drowned out everything else.
When she tried to continue, she was further thwarted by the sharp whisking sound of hundreds of pages being frantically fanned as employees held a collective breath, searching to see if their medication was covered.
For one shocked moment, the rep’s stunned gaze met mine across the room. And we shared an eye-widening Keanu Reeves moment, “Whoa …”
On the way back to my office, I couldn’t stop thinking about this and thought I would share it with you.
I know what I was thankful for this Thanksgiving — good health and not being dependent on a disinterested third party telling me which doctors are covered and which are not. Even more thankfully, I wasn’t still suckling on the corporate teat. But I do remember those days.
How about you? What did this real-life example mean to you?
By Walter |
Topics: From The Trenches, Pet Peeves |