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Jumpstart Writing Your Book with This Proven Formula
Two acquaintances emailed to see about hiring me to write their copy — one wanted me to write her ebook for a new product (and quite a promising one at that!) and the other to hire me for rewriting their fitness site.
Since I included a lot of information that is good to know, I combined my replies and I’m including it here for you. Here goes . . .
> . . . might be available to write the book for me? Or, if not, do you know someone else?
Unfortunately, I’m not taking on new projects because I’m booked ’til the end of the year when I’m letting my contracts expire and then I’m retiring from copywriter-for-hire and swinging full-bore into my information products.
Copywriting pays well but only 25 cents for every dollar I make my client. Selling my own products pays even better — I get to keep it all. Trading time for dollars is a losing game for everyone.
> do you think I should try to write it myself?
You don’t need to do that when you can hire someone off Elance to bang out a good first draft for $500. You see, in many countries $500 is a good wage. But careful, not all copywriters can write such a book. You want someone who is a book writer first, and then has some kind of salesmanship-in-print background. Though you shouldn’t write the first draft yourself, you should have the outline for your hired gun to work off of.
Generate Books Fast with This Guaranteed Formula
And use this simple formula (assuming FIRST that your market research PROVES there are people in a great deal of pain and are also experiencing urgency to remove that pain). Again, market research will give you all this, so you won’t have to create from scratch nor guess:
1.) Do your market research. See this post about why you’ll fail painfully and expensively if you don’t. Don’t mess around with this one. I’m not kidding.
I’ve see too many clients, colleagues and friends fall in love with their idea of what the market would “just love,” only to have harsh reality come crashing down when no one buys and thousands of dollars and hundreds of man-hours are gone like sand down a rathole. 12 hours minimum. I mean it. This all-in-one tool will handle it quite nicely for you and only give you the information you need to make a smart decision.
2.) Take the Top 10 concerns your market has — those become your chapter headings, with the #1 pain/issue being your title (which, when worded, contains the solution they’re desperate to have).
3.) Create 10 more subheadings for each chapter that amplifies each chapter title — those become your subheadings in each chapter.
You’ll find it’s far easier to begin and complete your book when you start from your outline.
Hey, if you’ve found this helpful, do me a favor (and everyone else reading), and leave a comment with your thoughts about what I said?
Do you want to see more nut-n-bolts posts like this? Something else? Let me know.
By Walter |
Topics: Client Top Secret, Info-Product Creation, Mind Of The Info-Marketer |
July 8th, 2008 at 5:27 pm
Walter,
This is one of those ‘you killed it’ posts I hope everyone including me follows. Nicely done.