Client Top Secret
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Friday, October 12th, 2007Debuting a new category tonight — “Client Top Secret.”*
Now if you’re a client or have been one, don’t sweat it — I’m not giving away the REALLY juicy stuff you paid top-dollar for, that would hardly be fair and we both can agree on that.
Even so, for the rest, the information this category will [...]
Pain Or Pleasure - Which Advertising Makes The Most Money?
Monday, October 8th, 2007Do you buy things . . . do you read things based on what kind of “pain” it could prevent, or by how “pleasurable” it could be, once you had the widget? Do you think plucking the anxiety strings generates more sales than being aspirational?
My friend Lois Kelly posted that she thought we were all [...]
Top 10 Things I Learned From Bill O’Reilly
Tuesday, October 2nd, 2007I call them my “O’Reilly Principles” and use them to navigate my personal and professional lives through the morasses of our culture. Look, whatever you may think of him and the way he delivers his coverage, Fox News’ Bill O’Reilly is a straight shooter.
I’m sure you’ll have your personal favorite in the list below. I [...]
ROI Copywriting Gets New Look — Thanks Dad!
Monday, October 1st, 2007Finally popped the hood on my ROIcopy blog, pulled the engine and put in a new one. But that’s nothing new because I watched my dad do that for years . . . on cars.
My dad was a racecar driver and car mechanic before the Korean War turned him into a Marine sergeant.
Nothing bad about the [...]
How To Create Instant Articles In Minutes And Get Rated An Expert
Thursday, September 6th, 2007or . . . ‘How I Quit Hating Writing Articles And Learned To Love It’
Note: A version of this was sent to several small businesses who had contacted me but we ultimately realized they couldn’t afford my services.
They found the email so helpful that I thought all of you may want to know about how to write [...]
No Thanks To You - More Copywriting & Advertising Screw-Ups
Tuesday, September 4th, 2007When is a thank you not a thank you? When it’s a self-serving boast in disguise.
You’ve seen them, ads online and off that proclaim “Thank you for letting us celebrate our 3,000th year in business!”
These chest-beating boasts have nothing to do with the people they’re (ostensibly) thanking — they’re about the advertiser, not the [...]
How Do You Market Quantum Physics To Peasants And Goatherders?*
Friday, August 31st, 2007 . . . Why, you speak to them at their level, not yours.
It’s over 2,000 years ago and your mission, should you decide to accept it, is this — you are the philosopher/religious leader Yeshua ben Joseph** and you need to teach the basics of quantum physics to your audiences — peasants, goatherders, tax collectors and [...]
Outrage - Marketing To What Lies Beneath
Wednesday, August 29th, 2007Ever wonder why people focus so much on outrageous behavior? Why they really glom onto anyone outraged enough to hold people and companies accountable for questionable and bad behavior?
I’ll tell you what I think it is that drives this. From what I’ve observed, there is a sublimated outrage out there running just below most people’s [...]
Advertising Tool’s Twilight
Tuesday, August 28th, 2007It has been some time in coming, but the end of the business card is upon us.
It’s a good idea to read the full article from Michael Masterson, but I have to agree with the section I clipped below.
Professionally, I’ve found that the more oomph a businessperson has, the less
Like what you read? [...]
The 2,490 Year Decision
Monday, August 27th, 2007Will any of the decisions you made today still reverberate the historical gong nearly 2,500 years later? For the matter will any of the decisions you made in this lifetime be remembered that long?
Kyle McFarlin’s recent battle royales with Mindjet neglect and HP’s Customer Dis-Service Department reminded me of this.
I hope he feels good about what he [...]