From The Trenches
« Previous EntriesMarketing The Self-Medicated Teat
Monday, November 26th, 2007Today a real-life example of the high cost of popping perscription Pez at the corporate level, plus Keanu Reeves puts words in my mouth.
Copywriter Whacked By Law Of Unintended Consequences!
Wednesday, October 3rd, 2007It looks like I really stepped in it this time! Just noticed this . . .
In response to my earlier comment and subsequent post to this blog (read it here if you haven’t already), Steve Klein, the owner of the Yelm Community Blog posted this while commenting on my remarks: “This community is being challenged to [...]
Selling The Reverend’s Ideological Pinata
Wednesday, October 3rd, 2007It’s 1984 . . . do you know where your real-facts are?
I came across this little rant while on a research project and decided to address it here because it is after all, about marketing. In this case, it’s the marketing of ideological opinion as fact.
Sure, it’s an editorial from a small town newspaper, later [...]
Do You Have The Most Dangerous Job in Business?
Thursday, June 21st, 2007If you’re the CMO, that itch you feel between your shoulder blades is the targeting crosshairs and the CEO’s (or the Board’s) finger on the trigger. You’re on the Endangered Species list and there’s no
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Divorce Ad Is Great Marketing Psychology
Thursday, June 7th, 2007Chicago’s Gold Coast neighborhood got a racy billboard urging unhappy people to get a divorce. Did you see this? Whether you agree with the ad or not, you have to admit it fulfills the twin functions of marketing and advertising:
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Marketing The Divorce Attorney Wives Hate
Monday, June 4th, 2007Great Ad! Saw this ad online and clicked on it immediately. It spoke directly to me, as it has for every male
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Walter’s Anti Social Media - What’s The ROI, Kenneth?*
Tuesday, May 29th, 2007I’m not really anti-social, just anti-time wasting. I hate it. I hate when my clients do it. My clients hate when they do it because they know that I’m hating they’re doing it and they’re going to hear about it at some point.
But I found the trick to making it work.
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Collapse Of Responsible Affiliate Marketing
Wednesday, May 23rd, 2007What does a cow have in common with Internet sausage-maker Joe “I’ll Endorse Anything For A Buck” Vitale? Keep reading and you’ll at least get a smile as you find out. And for the record, I’m udderly with the cow on this one.
This is definitely one for the “Never Piss Off The Writer” files, only this time it’s not
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Marketing The “New Copywriting” Conspiracy
Monday, April 30th, 2007Is blogging the new copywriting? Are timid copywriters to blame for bland corporate websites? Is I.T. complicit? Did you catch author Kevin Hillstrom’s remarks about
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"Did You Pass Third Grade With That Mouth?"
Wednesday, April 25th, 2007Man, nothing says “raving loon” like getting Alec Baldwin-esque screeds in response to something you wrote. In my case, writing critically about the marketing of global warming, politics and now, apparently vegans (see last Friday’s Heisenberg Friday post) can be added to that list.
Wow. I thought the lack of uric acid and artificial
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