From The Trenches
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Monday, April 16th, 2007Did you miss the boat? Has writing sales copy, i.e., copywriting evolved to a new form? Database marketer and author Kevin Hillstrom thinks so, saying ” . . . the blog is the new form of copywriting.” And he makes his case for this radical
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Marketing Salesmanship Zen
Thursday, April 5th, 2007 ”No. I think not.” Then he slapped the folder down and stormed out, making sure he slammed the door hard enough to
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Odd That It’s Odd . . .
Wednesday, April 4th, 2007The price is right, but only if it’s odd. Isn’t it interesting that in test after test, prices with odd numbers consistently out-pull
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More Indoctrination Marketing Exposed! At Indoctrinate U
Tuesday, April 3rd, 2007***UPDATE!***
Yesterday I posted about the exceptional job the eco-lobby is doing of marketing fear by targeting kids while their minds are still impressionable. Well, I no sooner hit ‘Send’ than I got a notice in my Inbox from JunkScience.com about a new movie that exposes
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Small Businesses - What They Need Most, But Appreciate Least
Tuesday, March 27th, 2007I’m grimly amused by this. The businesses that need … nay, depend on effective marketing and sales copy to produce measurable results — are the very same people least
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Majority Online Businesses Lose Money Big-Time
Friday, March 23rd, 2007“Almost 94 percent of businesses that are currently online aren’t making money … In fact, most of them are actually losing money. And there’s no need for this.”
- Corey Rudl
Sooo . . . how’s your business doing? Do you agree or disagree with Rudl’s statement? If so, why or why not?
And if in fact [...]
Marketing "Lost" — Adrift In A Sea Of Open Loops
Wednesday, March 21st, 2007As someone who writes to get readers to do something for a living, and as a screenwriter in a previous life, I can tell you that the writers on “Lost” have no idea how to
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Global Warming’s Stunning Admission - The ROI Of Marketing Backfires
Tuesday, March 20th, 2007Ok . . . I hate to pound on the global warming version espoused by the “An Inconvenient Truth” crowd (‘it’s the humans fault!‘). I really do. I feel a twinge of pity that they thought
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Political Marketing Worst Practices - How To Throw An Election
Wednesday, March 14th, 2007Marketing yourself in the political environment can also be a study in best and worst practices just as selling any widget (a “widget” is one term for either a product or service). And when bad politicians are doing bad things, it pays to have a
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Fast Food Doth Protest Too Much
Tuesday, March 6th, 2007You can still hear rumblings of the controversy Kevin Federline stirred with his commercial for National Insurance. Or was that National Insurance’s commercial with Federline? Hard to tell. The manufactured “issue” was this:
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