From The Trenches
« Previous Entries Next Entries »It’s 1984 In Cuba. Do You Know Where Your Privacy Is?
Friday, March 2nd, 2007And now since it’s Friday . . . a Zen moment for the appreciation of the freedoms that we enjoy and tend to take for granted:
I spy a Cuban dissident
If you surf the internet in Cuba, you can be pretty sure a government spy is watching you.
Private internet connections are banned, forcing most people into internet [...]
Good Ad, Bad Ad — How Do You Know?
Thursday, March 1st, 2007You’re the owner of Widgets R Us and your Direct Of Marketing barrels in and out of breath, “I can get us an ad in Forbes timed to the month of our next tradeshow appearance. But today at 5pm is the submission deadline and it’s going to cost $37,000 and change to place it. Here’s the (ad) [...]
The ROI Of Whole Hog Marketing Fun
Friday, February 23rd, 2007Great article on a retail chain’s frankly ingenious marketing and customer service in the 1.29.07 issue of DM News, titled “Piggly Wiggly’s Fun Is Serious Business.”
Now never mind the questionable intelligence of
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More Personal = More Profits
Monday, February 19th, 2007Personalization.
One of the most effective ways to boost revenues and increases responses is to be sure and personalize your communications when you reach out and (electronically) touch your customers. If you’re a client, you’ve heard this mantra over and over again as I plumbed your
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Top 10 Usability Film Bloopers
Thursday, February 15th, 2007Web usability expert Jakob Nielsen has this wryly-humorous article on the technology gaffs we take for granted in movies and TV shows. I clipped the sum-up because it contains the
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GM’s Corporate Blogging ROI Pays Off
Monday, February 5th, 2007If one of the largest corporations in the world can blog and make it pay off, why can’t you? There’s all the reason in the world to blog and very little downside. And while
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MyBlogLog - The Greater ROI Stats Tracking Tool Of Choice
Monday, January 22nd, 2007Over on the Yahoo LinkedIn Bloggers group, Robyn asked a good question that I often get from new clients. So I’m posting her question and my response here so that more people can benefit from the exchange.
“If a client asks you how to measure the ROI of your blogging/social networking campaign,
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ROI Reports - Dreaded Malaysian Monkey Trap Claims Another Victim
Friday, January 19th, 2007Trapped in a time trap of her own making, my client had her plate stacked-to-the-gills with the things she needed to do in order to create the results she hired me to help her company produce. And yet, she stubbornly refused to
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The Blog That Wouldn’t Die
Friday, January 5th, 2007“It’s Alive!”
And that’s ”Doctor Fronkensteen” to you.
What’s the secret to a blog that continues to inspire new subscribers to sign up, yet
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Walter’s Rule #05 - Never Hide The Pain
Friday, December 15th, 2006While it’s my rule, I didn’t create it. Initially it formed one of the core tenets of effective software testing protocols pioneered by James Bach, one of the field’s premier thought leaders.
“Never hide the pain [from your clients],” Bach intoned as he mentored us into the software testing world. As project test leads, our clients were huge software [...]