• The Copywriter

  • Recent Posts



  • Recent Comments

    • Kyle McFarlin: Walter, This is one of those ‘you killed it’ posts I hope everyone including me follows....
    • mark: If this guy really has expertise then shooting questions at him over a recorded phone call will probably start...
    • Walter: Didn’t even come close to making it right, Kyle. Sadly, our favorite coffee company is another...
    • Kyle McFarlin: As a HUGE fan of Starbucks and someone who is considering the very card you speak of, I hope they make...
    • Tom Humes: Nice Site layout for your blog. I am looking forward to reading more from you. Tom Humes
    • henrry134: Great place to clarify our doubts with the internet marketers. It sounds great that they are virtually...
    • Kyle McFarlin: Good luck winning the contest. Once you have Infusion, I think you’ll find out about cousins you...
    • Kyle McFarlin: Walter, I’m know I’ve fallen into the trap before, so I don’t want to throw stones...
    • Fabian: While it is an interesting argument, I will have to agree with Alice in that just because plants are still...

  • Twitter Connect


    follow WalterTerry at http://twitter.com

  • ROI Tip Jar

    Enjoying the content? Then feel free to drop in a couple of bucks and buy me a Starbucks Grande Americano! Click to donate »

    • Info-Product Creation

    Jumpstart Writing Your Book with This Proven Formula

    Monday, June 30th, 2008

    Two acquaintances emailed to see about hiring me to write their copy — one wanted me to write her ebook for a new product (and quite a promising one at that!) and the other to hire me for rewriting their fitness site.
    Since I included a lot of information that is good to know, I combined [...]

    Secret Strategy #3 - Will People Buy What You Sell? Here’s The Easy Way to Find Out . . .

    Friday, May 23rd, 2008

    Lets face it, most market research tools suck, plain and simple. WordTracker and Keyword Discovery, while powerful — also burden you with too much information and it’s up to you to sift what you need from the chaff.
    Those of you who know me know that I speak quite a bit about the KEY importance of [...]

    Letter To The New Info-Product Creator - Postscript

    Friday, April 25th, 2008

    So that email to “Bob” you’ve been reading about . . . 
    What I didn’t include in my posts, was the urgent Call-To-Action (in voice and e-mails) for him and I to pow-wow on Next Actions before I left for L.A. to attend that Information Product & Marketing Summit.
    Given what you read in Part 1, [...]