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  • Inside The Mind

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    Top 10 Things I Learned From Bill O’Reilly

    Tuesday, October 2nd, 2007

    I call them my “O’Reilly Principles” and use them to navigate my personal and professional lives through the morasses of our culture. Look, whatever you may think of him and the way he delivers his coverage, Fox News’ Bill O’Reilly is a straight shooter.
    I’m sure you’ll have your personal favorite in the list below. I [...]

    ROI Copywriting Gets New Look — Thanks Dad!

    Monday, October 1st, 2007

    Finally popped the hood on my ROIcopy blog, pulled the engine and put in a new one. But that’s nothing new because I watched my dad do that for years . . . on cars.
    My dad was a racecar driver and car mechanic before the Korean War turned him into a Marine sergeant.
    Nothing bad about the [...]

    Marketing Mr. Amazing’s Magic Rocks -

    Monday, September 10th, 2007

    It could never happen in real life, right? Yeah, just keep telling yourself that. 
    Here’s a clip from a modern day fable that’s as every bit educational as anything Aesop ever churned out.
    But instead of the “Ant And The Grasshopper” Blair Warren over at the Crooked Wisdom blog has created one that explains how online [...]

    Did Your Boss Just Burn Your House Down?

    Wednesday, September 5th, 2007

    If you got fired, that’s exactly what he did, or rather, that’s the meaning of what he did.  
    You see, long ago when European and Norse clans wanted to get
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    Walter’s Magic Pen Relieves Bored Marketing And Sales Pros

    Monday, July 16th, 2007

    “Walter, this was the hardest thing for me to write and I don’t have the time to mess with it. I need your magic pen to clean it up.” 
    The cool, logical voice tells me what the sensors have detected.
    But as captain, I know what this means to ship and crew as I bark out the orders . [...]

    Badder Than Spider-Man 3’s Venom?

    Tuesday, May 15th, 2007

    Are you  bad enough to be a supervillan? In yesterday’s post which superhero did you turn out to be? Happy? Pleased? Surprised at the results?
    Today it’s your dark side front and center.
    Mine turned out to be the
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    So, Which Superhero Are You?

    Monday, May 14th, 2007

    In honor of Spider-Man 3, let’s see what you got, True Believers (Yep, that’s Stan “The Man” Lee creator of Spider-Man and many others).  Which superhero would you, could you be if only . . . ?
    Take the quiz and find out. Once you’ve done that, post a comment about how you felt about the results. [...]

    “Get ‘Em While They’re Young!” Marketing Your Child’s Brainwashing (1969-2007)

    Monday, April 2nd, 2007

    What a difference 40 years makes.
    I remember we got the piss scared out of us in 6th grade. Not because of our teachers (though Mrs. Gibson was plenty strict!), but because in the run-up to
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    Be More Effective - Strike These Words From Your Vocabulary

    Thursday, March 22nd, 2007

    “Consultant.” Doesn’t just hearing the word or seeing it print just put you to sleep and conjure images of
    Like what you read? Then click here to buy me a coffee.

    How Blogger Prevents You From Getting More Traffic

    Thursday, March 15th, 2007

    I’m not a fan of Google’s Blogger, the free blogging platform of, well . . . Google. In a private discussion forum, I answer a member’s question by laying out the case for why she (and most others) should avoid using that
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