Inside The Mind
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Thursday, March 8th, 2007An associate emailed me saying that his business partner was heavily into the philosophy expressed in “Blue Ocean Strategy” and wanted to know if I thought it was useful or a waste of time.
Here’s what I wrote:
“Blue ocean . . . red ocean . . .
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Top 10 Usability Film Bloopers
Thursday, February 15th, 2007Web usability expert Jakob Nielsen has this wryly-humorous article on the technology gaffs we take for granted in movies and TV shows. I clipped the sum-up because it contains the
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24 Redux - Copywriter/Agent-For-Hire Returns
Wednesday, January 17th, 2007It’s started again and if you’re missing a four hour chunk of your life, then it must mean another season of Fox’s “24″ has begun.
Last year I blogged about the parallels some clients made between my focus as a copywriter and strategist to Sutherland’s character Jack Bauer.
In fact, one client
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Walter’s Rule #05 - Part 2
Monday, December 18th, 2006“Never hide the pain” frequently works with another law that hasn’t been numbered and it’s called “Picard’s Law” first mentioned in the pilot episode of Star Trek - The Next Generation. I’ve adopted it as an operational philosophy ever since.
Picard said, “If we’re going to be be damned [judged], then let’s be damned for who [...]
Walter’s Rule #05 - Never Hide The Pain
Friday, December 15th, 2006While it’s my rule, I didn’t create it. Initially it formed one of the core tenets of effective software testing protocols pioneered by James Bach, one of the field’s premier thought leaders.
“Never hide the pain [from your clients],” Bach intoned as he mentored us into the software testing world. As project test leads, our clients were huge software [...]
The Right Things Done At The Right Time
Friday, October 27th, 2006UPDATE: For some reason this never posted to the Yahoo GTD-MindManager Group for people who use David Allen’s “Getting Things Done” approach to productivity and also use Mindjet’s MindManager business mapping software (talk about a niche market!). After two unsuccessful attempts, I’m posting it on my blog because I often get asked the type of [...]
Got The Facts? Check
Friday, October 20th, 2006Ok, yesterday I gave you a way to verify and suss out results from actual scientific research and results that have have skewed to support a particular POV.
If you haven’t read that fact-finding post, then click here to learn why working from the actual facts in marketing and life is a Good Thing.
Today I have for [...]
Copywriter Ant-ics
Sunday, October 15th, 2006I love my ant farms. Yes, farms as in plural. And I’m not talking about the old Milton Bradley ones from the 50’s that were flat, filled with white “sand” and with the plastic farmstead on top.
No, I’m talking about the Antworks habitat developed by NASA. Cool, space-age design, blue gel that serves as tunneling [...]
Studio 60 - Watching Others Squirm
Monday, October 9th, 2006Mondays nights are my time to watch others squirm on the creative hook. I get to check out my life from an outside perspective and watch someone else wrestle with the creative beastie.
It’s official. Studio 60 on the Sunset Strip is my favorite new show of the season. It vies for the #1 slot with [...]
Last To The Party But 1st In Sales
Tuesday, September 26th, 2006Why is that?
Why is copywriting always last on the list of “things we must do?”
It’s silly when you pause and consider it. If there’s no content on your site, how will people know what you’re selling in order to make a buying decision?
Ah, but you’re thinking ‘That’s ridiculous, Terry. No one would ever put up [...]