Inside The Mind
Next Entries »Studio 60 - Watching Others Squirm
Monday, October 9th, 2006Mondays nights are my time to watch others squirm on the creative hook. I get to check out my life from an outside perspective and watch someone else wrestle with the creative beastie.
It’s official. Studio 60 on the Sunset Strip is my favorite new show of the season. It vies for the #1 slot with [...]
Last To The Party But 1st In Sales
Tuesday, September 26th, 2006Why is that?
Why is copywriting always last on the list of “things we must do?”
It’s silly when you pause and consider it. If there’s no content on your site, how will people know what you’re selling in order to make a buying decision?
Ah, but you’re thinking ‘That’s ridiculous, Terry. No one would ever put up [...]
Walter’s Rule #147
Sunday, September 10th, 2006In a discussion with quite a bright guy himself, I was talking with my good friend Kyle McFarlin (and check out his site The Underlying Blog — your IQ will increase by several points just by doing so!), and we were kicking around the nature of brilliance and how it manifests . . . or [...]
Spider-Sense . . . Tingling . . .
Friday, September 8th, 2006I have an 8th sense.
And I supposed what they say is true, that if you lose one of your senses, then the others become more enhanced. Friends joke that my ‘lost’ sense is the common one.
The 8th sense I call “intention sense.” or “I-sense.” It’s sorta like spider-sense, only instead of impending danger, it warns [...]
The Ethics Of Persuasive Writing - Part 1
Monday, August 14th, 2006“Where does persuasion cross the line into manipulation?”
I looked at him. All eyes at the dinner table were watching me.
“Excuse me?”
“Bob” [not his real name, but he reads this blog and I'm saving him from further social embarrassment] repeated the question with exaggerated patience.
We were at the invitation-only conference for Internet business folks. Just before [...]
The Secrets Of What Makes People Buy
Tuesday, May 2nd, 2006The decision to buy is always emotional. The reasons for buying, however must always be logical. Psychologically, we make the decision to buy on an emotional level, then we justify it with logical reasons.
That’s why effective marketing puts the benefits first (to ping the emotional triggers)
and the features last.
Putting the features last gives them the justifiable, [...]
24’s Jack Bauer Made Me A Better Copywriter
Tuesday, April 18th, 2006In case you’ve just landed, that’s Kiefer Sutherland’s character “Jack Bauer.”
Absolutely focused and he will not stop, no matter the opposition, until the mission gets accomplished or he ends up dead. Of course, as the lead in a hit TV series, he doesn’t end up dead — but a lot of other people do.
Another favorite [...]