It's A Good Thing
« Previous Entries Next Entries »I Want To Help Save Al Gore . . .
Thursday, August 9th, 2007 . . . before he chokes on his own hypocrisy. Again. Quit looking at me that way. I really do want to help save his tattering reputation. I do.
**Open Letter To The Global-Warming-Humans-Are-To-Blame Crowd**
So, if you’ve got proof that global warming is caused by humans, then the folks at Ultimate Global Warming Challenge have a “cool” [...]
Shocking New Tagline?
Tuesday, June 19th, 2007What do you of think of the new tagline? You did notice it, didn’t you? It’s not like it’s been up over a week or anything like that (ok, actually it has). “Copywriting provocateur pokes at the hidden side of marketing, advertising & all else entering the crosshairs.”
Given my changing focus, I thought it was more
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Mindjet Strikes Back - It Ain’t Over ‘Til She Says It’s Over!
Monday, May 28th, 2007Remember a couple of weeks ago when I took Mindjet to the woodshed for letting their NDA muzzle their beta testers from talking about about the upcoming release of (end of this month) MindManager 7?
Guess what? I got a phone call for my troubles. Cue ominous music. And when I saw that it was from Mindjet, [...]
Survey Says, "Half of Americans Have Little Use for Internet and Cell Phones"
Thursday, May 10th, 2007Over 30 years since I stopped watching game shows and I still hear Richard Dawson in my head whenever I read or say those two words, “Survey says . . .”. I hate it when that happens, don’t you?
So, are you one of them? The “half” in the survey, I mean. Which is a Big Ouch for
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More Indoctrination Marketing Exposed! At Indoctrinate U
Tuesday, April 3rd, 2007***UPDATE!***
Yesterday I posted about the exceptional job the eco-lobby is doing of marketing fear by targeting kids while their minds are still impressionable. Well, I no sooner hit ‘Send’ than I got a notice in my Inbox from JunkScience.com about a new movie that exposes
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The Brains Behind The KISS Marketing Machine
Friday, March 30th, 2007 ”Be clear. Be truthful. Stand there proudly, unapologetically, unabashedly , and say, ‘I love cash. It will get me everything I want in life.’” — Gene Simmons, KISS, author of “Sex, Money, Kiss”
And for the record, he’s right about
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Marketing Give Me A Mc-Break Today
Thursday, March 29th, 2007 McDonald’s would like the break they say you deserve . . . today. What is the ROI of changing a made-up word that most everyone uses negatively?
Significant enough that McDonald’s Worldwide is tackling
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8 Free Things Every Site Should Be Doing
Monday, March 19th, 2007Just for the record, I don’t much like Seth Godin. Too pop, I think. In particular, the misinformation wave he started by
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How He Measured His Marketing’s ROI
Wednesday, February 21st, 2007Here’s how he measured the effectiveness of his marketing: it “disappears into people’s lives.”
I was thinking today about one of the great leaders in the communication and transformational thinking fields – Werner Erhard*. What got me thinking about his famous quote was when a client commented about the unique way I communicated his company’s USP and [...]
MyBlogLog - The Greater ROI Stats Tracking Tool Of Choice
Monday, January 22nd, 2007Over on the Yahoo LinkedIn Bloggers group, Robyn asked a good question that I often get from new clients. So I’m posting her question and my response here so that more people can benefit from the exchange.
“If a client asks you how to measure the ROI of your blogging/social networking campaign,
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