It's A Good Thing
« Previous Entries Next Entries »24 Redux - Copywriter/Agent-For-Hire Returns
Wednesday, January 17th, 2007It’s started again and if you’re missing a four hour chunk of your life, then it must mean another season of Fox’s “24″ has begun.
Last year I blogged about the parallels some clients made between my focus as a copywriter and strategist to Sutherland’s character Jack Bauer.
In fact, one client
Like what you read? Then click [...]
The Blog That Wouldn’t Die
Friday, January 5th, 2007“It’s Alive!”
And that’s ”Doctor Fronkensteen” to you.
What’s the secret to a blog that continues to inspire new subscribers to sign up, yet
Like what you read? Then click here to buy me a coffee.
Because Subscribers Spend More
Friday, December 22nd, 2006The question to ask is: are they spending more with you?
Need another reason why you should have a blog and if you already have one, then why you should optimize it and tend it as if it’s one of the most critical marketing arms of your business (because it is)?
Here are
Like what you read? Then [...]
Shut Up & Learn
Wednesday, December 13th, 2006Yesterday was marathon client calls for me.
I spent an hour each on the phone with some of my A-listers.
There were a variety of expectations on my role and it usually changed with each call, and like an actor in a street troupe, I donned various “hats” according to my role.
On one, I was just supposed [...]
Direct Response’s Perpetual Money Machine
Friday, November 24th, 2006How’s your business doing? Making the sales you want? Are your responses where you hoped they would be? Is your sales process a perpetual money machine pumping the fungoelas into your pocket, or is it more like pouring sand down a rathole?
If it’s the latter then you are obviously not applying the principles of direct response [...]
Got The Facts? Check
Friday, October 20th, 2006Ok, yesterday I gave you a way to verify and suss out results from actual scientific research and results that have have skewed to support a particular POV.
If you haven’t read that fact-finding post, then click here to learn why working from the actual facts in marketing and life is a Good Thing.
Today I have for [...]
Copywriter Ant-ics
Sunday, October 15th, 2006I love my ant farms. Yes, farms as in plural. And I’m not talking about the old Milton Bradley ones from the 50’s that were flat, filled with white “sand” and with the plastic farmstead on top.
No, I’m talking about the Antworks habitat developed by NASA. Cool, space-age design, blue gel that serves as tunneling [...]
Studio 60 - Watching Others Squirm
Monday, October 9th, 2006Mondays nights are my time to watch others squirm on the creative hook. I get to check out my life from an outside perspective and watch someone else wrestle with the creative beastie.
It’s official. Studio 60 on the Sunset Strip is my favorite new show of the season. It vies for the #1 slot with [...]
Why Results Are All That Matter
Thursday, September 14th, 2006Normally I talk to you about business matters. Well, here’s a business matter that is perfectly illustrated by a personal one.
The love of my life, my beloved gf had a horrendous experience on a recent flight. They lost her luggage, she was late with her presentation — and it was entirely the airlines fault.
So she [...]
Spider-Sense . . . Tingling . . .
Friday, September 8th, 2006I have an 8th sense.
And I supposed what they say is true, that if you lose one of your senses, then the others become more enhanced. Friends joke that my ‘lost’ sense is the common one.
The 8th sense I call “intention sense.” or “I-sense.” It’s sorta like spider-sense, only instead of impending danger, it warns [...]