Lessons Learned
« Previous EntriesYou May Be King Of The Squirrels If . . .
Friday, February 29th, 2008Wow . . . seems a few folks out there aren’t quite getting what it means to be King Of The Squirrels. My buddy Kyle McFarlin summed it up with his question:
> Hey, I loved King of the Squirrels: what actually does the phrase ‘king of the squirrels’ mean?
Well, all of you got me thinking [...]
How To Consciously Get Unconscious Mastery — Mental Best Practices For Success
Monday, February 4th, 2008Special Guest Post today from Mark Cunningham, one of the top hypnotists in the world. I am a student of his training, a fan of his work and most importantly, I am privileged to call him friend.
Here, Mark reveals how to separate the information wheat from the chaff, how to set your goals (and reach [...]
The Art Of The Inconvenient Question
Friday, January 11th, 2008Whatever you think about what causes global warming, are you making the same mistake art critics make?
In social situations over the holidays, when the subject of global warming came up (as it often does), I would ask one key, clarifying question that proved to be vital to knowing where the other person was coming from.
And the [...]
Best/Worst Practices Showdown: American Backbone Trumps Russian Deceit
Wednesday, January 9th, 2008“Thirty-five dollars.”
Me: “What?!”
My question was on two levels — first, his accent was so thick you could layer it on with a trowel. That, and the fact that the price was wrong.
His “Thirty-five dollars” sounded more like “dirty bibe dollarsusk.” Mentally I’m trying to nail down the accent’s geography. Russian? Chechen? Georgian?
Since I didn’t [...]
Best Practices - iCAP’s Release Meter FINALLY Does The Right Thing
Wednesday, November 7th, 2007**We interrupt the regularly-scheduled post for this time-sensitive news flash.** To be fair, I need to cover this because I want my coverage of the company to be fair and balanced.
Here’s what happened: looking through my site stats, I noticed an unusual trend over the last 2 weeks. A lot of people were landing on [...]
MoveOn.org Is Doing Their Job — Marketing To Their Base
Wednesday, September 26th, 2007Panem et circenses. . . that’s what MoveOn.org is all about. It’s not “The Cause” and it never has been. Nor has it ever been about a fair and balanced approach. Nor the facts.
But that’s not MoveOn’s fault.
No, the fault/blame/responsibility rests squarely on the shoulders of the
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Green Marketing Facts Mow Down The Hype . . .
Monday, September 24th, 2007While Starbucks promotes (key distinction, there) green activities such as recycling, they don’t actually do it.
Marketing With Bad Sales Pitches
Tuesday, September 18th, 2007[This comment appeared on another blog and was in response to a post about bad elevator pitches . . .]
I especially enjoyed your post about misdirected pitches, Lois. Yesterday I had something similar happen when I got a sales call from one of those Internet security certification companies.
The salesman launches full-bore into his canned [...]
Did Your Boss Just Burn Your House Down?
Wednesday, September 5th, 2007If you got fired, that’s exactly what he did, or rather, that’s the meaning of what he did.
You see, long ago when European and Norse clans wanted to get
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Outrage - Marketing To What Lies Beneath
Wednesday, August 29th, 2007Ever wonder why people focus so much on outrageous behavior? Why they really glom onto anyone outraged enough to hold people and companies accountable for questionable and bad behavior?
I’ll tell you what I think it is that drives this. From what I’ve observed, there is a sublimated outrage out there running just below most people’s [...]