Lessons Learned
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Tuesday, August 28th, 2007It has been some time in coming, but the end of the business card is upon us.
It’s a good idea to read the full article from Michael Masterson, but I have to agree with the section I clipped below.
Professionally, I’ve found that the more oomph a businessperson has, the less
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The 2,490 Year Decision
Monday, August 27th, 2007Will any of the decisions you made today still reverberate the historical gong nearly 2,500 years later? For the matter will any of the decisions you made in this lifetime be remembered that long?
Kyle McFarlin’s recent battle royales with Mindjet neglect and HP’s Customer Dis-Service Department reminded me of this.
I hope he feels good about what he [...]
Masticating Political Darlings By Marketing Them - Believer Beware
Wednesday, August 22nd, 2007First of all, I don’t care what you think of Ann Coulter, okay? As a fellow provocateur, she has set herself up as a lightning rod and while the way she phases things wouldn’t be my first choice, I do often agree with her basic thesis.
But this recent article by the commentator, columnist and best-selling [...]
McFarlin Strikes Back While HP Runs Silent, Runs Deep
Monday, July 23rd, 2007Warning! If you’re of a sensitive nature and can’t bear talk about smiting and rainin’ down with hellfire . . . don’t read today’s post. I mean it.
Still with us? Good, then let’s get rockin’.
Friends, Romans, countrymen, lend me your ears;
I come to praise McFarlin, not to bury him.
In his recent post, Kyle McFarlin characterizes [...]
More On HP’s Customer Failure Department — The Update
Wednesday, July 18th, 2007If you read how Kyle McFarlin got the business end of the HP battle shaft during his own Battle of Thermopylae then read on.
If not, click here to get up to speed then read on because he’s revealed new developments.
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Hotel Short-Sheeting — The Marketing Solution
Monday, June 18th, 2007Hotel owners and managers, how about a fairer version of “Let’s Make a Deal” for your patrons? I’ll be your Monty Hall. So let’s get down to it, shall we?
The Solution (w/o eco-bullying)
If hotels and other companies in the process of “greening” want to truly
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Mindjet Strikes Back - It Ain’t Over ‘Til She Says It’s Over!
Monday, May 28th, 2007Remember a couple of weeks ago when I took Mindjet to the woodshed for letting their NDA muzzle their beta testers from talking about about the upcoming release of (end of this month) MindManager 7?
Guess what? I got a phone call for my troubles. Cue ominous music. And when I saw that it was from Mindjet, [...]
Beware: Testosterone Marketing At Work
Wednesday, May 2nd, 2007[As promised, guest poster Lois Kelly explains why P&G stumbled with their “Have a Happy Period” Maxi pads. Enjoy and play nice with the comments, okay?]
Beware: Testosterone marketing at work
In an attempt to be creative and get a little viral buzz going companies often
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Marketing A "Happy Period" - The Smackdown
Tuesday, May 1st, 2007 “Holy mental course correction, Batman!” You don’t want to miss tomorrow’s post!
Tired of my incessant questioning, Special Guest Villain . . .
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Happy Periods/Unhappy Women — Marketing Feminine Products
Thursday, April 26th, 2007Did you read author Lois Kelly’s great comment on my post about how Rosie and the venerable WSJ are wanting to turn men into “girlie men”? See, I wasn’t the only one
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